Young innovators contribute to improving reliable access to nutritious food in Jordan

WFP/UNICEF Youth in Food Security Innovation Pitch Day winners announced

15 March 2022
Participants along with the panelists

AMMAN, 15 March 2022 — The United Nations World Food Programme (WFP) and the UN Children’s Fund (UNICEF) yesterday awarded seed funding to five young women and men, to help them launch their start-ups that will positively impact food security in Jordan.

The winners were among 22 young people between 18 and 26 years old who received entrepreneurship and food security training to turn their ideas into action as part of the WFP/UNICEF Youth in Food Security Innovation programme. 

The programme ended with a pitch day for twelve finalists, including 10 women, who presented their ideas to a panel of experts.

The five winning innovations – ranging from healthy school meal alternatives, managing solid waste, to recycling carbon dioxide – will receive seed funding of 2800 JOD and mentorship to help bring their ideas to life and contribute to making sure everyone in Jordan will have reliable access to adequate and nutritious food in the future.

“WFP has been innovating since the first use of commercial airlines to deliver life-saving humanitarian assistance, 60 years ago. Today, we use cutting-edge technologies like blockchain to deliver digital cash assistance. Innovation is in our DNA,” said WFP Jordan Country Director, Alberto Correia Mendes. “We deeply believe that these talented young people with their brilliant ideas and the support from WFP and UNICEF can become the backbone of food security in the future.”

“Young people in Jordan have the ideas that can transform the world and tackle the greatest challenges facing their generation including climate change, water scarcity and food insecurity. Our partnership with WFP is helping to turn that potential into real and meaningful action,” said Tanya Chapuisat, Representative, UNICEF Jordan.

These innovative projects all help address Jordan’s most pressing food security issues; rising population, water scarcity, low agricultural production, unemployment and the growing impact of climate change.

The WFP/UNICEF programme ensures that entrepreneurs and start-ups working on food security solutions are given the support they need to bring their ideas to scale and create employment opportunities for young people.

WFP’s innovation programme has been made possible through generous support from the Governments of Australia and Ireland. UNICEF’s Youth Social Innovation programme is generously supported by the Prospects partnership from the Government of the Netherlands. 


Media contacts

Dima Salameh
Communication Officer


UNICEF promotes the rights and wellbeing of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.

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About WFP

The United Nations World Food Programme is the world’s largest humanitarian organization, saving lives in emergencies and using food assistance to build a pathway to peace, stability and prosperity for people recovering from conflict, disasters and the impact of climate change.

For more information about WFP and its work in Jordan, visit