UNICEF-supported social enterprise in Jerash gives new hope to youth

07 March 2019

JERASH, 7 March 2019: A female-led organization in Souf, Jerash, founded to empower local women to generate income through artisanal food production and tourism, has relaunched today as a centre of excellence providing training and economic opportunities for youth, and with strengthened links to the private sector to create sustainable market access.

Supported by UNICEF’s Amaluna Programme and implemented by its partner BDC, the refurbishment of Beit Souf, including a new youth vocational training centre, was officially launched by Robert Jenkins, UNICEF Representative, Peter MacDougall, Ambassador of Canada to Jordan, Aránzazu Bañón Dávalos, Ambassador of Spain to Jordan and the women and youth of Beit Souf in attendance.

The Amaluna programme is supporting youth in economically disadvantaged areas to equip them with the skills needed to increase their employability and access meaningful and sustainable employment and self-employment through entrepreneurship. The new training centre will provide 250 youth from the community with training in food processing, entrepreneurship and marketing every year.

“Jordan’s young, educated population presents an enormous opportunity to accelerate growth and positive change,” said Robert Jenkins, Representative, UNICEF Jordan. “UNICEF is supporting the Government of Jordan to provide more opportunities for youth as they transition from school to work and increase female labour participation.”

The scaling up of the women-led social enterprise, with a focus on youth, will improve employment opportunities for local women and create further income generating opportunities through home-based business models. Studies have shown that increased female labour force participation can contribute to dramatically increased GDP.

UNICEF is committed to scaling up partnerships with the private sector to create an environment where youth have the necessary skills and access to employment. Today, private sector representatives, including representatives of the tourist industry, attended the launch to sign agreements to help expand the enterprise locally and nationally.

UNICEF’s support for social entrepreneurs aims to help foster the economic environment for youth, leading to increased economic engagement and income-generation opportunities for the most vulnerable through social entrepreneurship, while also building equitable and sustainable local economic development and community wealth-building. UNICEF plans to scale up this social entrepreneurship model across the Kingdom to help women and youth in the most vulnerable areas.

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Claire McKeever
Communications Specialist


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