ICC and UNICEF: Harnessing the Power of Cricket for Every Child
ICC and UNICEF Join forces to promote Children’s Rights and Gender Equality through sport
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Cricket has the unique power to unite communities, inspire young minds, and spark positive social change. Building on this shared belief, the International Cricket Council (ICC) and UNICEF have forged a powerful partnership to champion children’s rights and gender equality through the global language of sport.
Established in 2015 under the ICC’s Cricket for Good initiative—a flagship global Corporate Social Responsibility programme—the ICC-UNICEF alliance works to improve the lives of children in cricket-loving nations, including India.
The partnership advances key causes such as nutrition, child development, water and sanitation, quality education, adolescent empowerment, child protection, and health.
In India, the partnership closely aligns with national efforts to amplify messages of gender equality through school-based programmes and landmark cricketing events that reach millions.
As the ICC Women’s Cricket World Cup 2025 approaches, UNICEF and the ICC are coming together once again to inspire the nation through a unifying call to action – Make a Promise to Children.
Supported by UNICEF India National Ambassador Ayushmann Khurrana and Indian women’s cricket vice-captain Smriti Mandhana, this campaign champions equal opportunities for girls and boys to learn, play, and thrive – on and off the field.
During the World Cup, the partnership will activate across multiple platforms – from cricket clinics with children and participating teams to roundtable discussions with cricket legends, stakeholders, and advocates.
Campaign messages will be amplified through digital channels, as well as by players, commentators, and television broadcasts, inspiring audiences to take a stand for every child.
Promise to Children Campaign
‘Promise to Children’ unites people across India to support the nation’s most vulnerable children. Each pledge contributes to UNICEF’s mission to ensure that every child has access to quality healthcare, education, clean water, sanitation, and a safe environment to grow and reach their potential.
Together, through the spirit of cricket, we can build a world where every child is given the chance to dream, play, and thrive.
UNICEF National Ambassador and Bollywood star Ayushman Khurrana said, “Cricket is more than a game in India; it’s an emotion that brings people together. When fans, players, and organisations come together through Cricket to talk about their promise to children, equality and opportunity, that message reaches millions.”
UNICEF National Ambassador and Bollywood star Kareena Kapoor Khan said, “When such a powerful platform conveys messages of equality and opportunity for children, it musters the power to inspire change. When children are healthy, educated, and safe, they thrive, and only then can they realise their dreams.”
