Ayushmann Khurrana
UNICEF India National Ambassador
- English
- हिंदी
Best known for his socially relevant cinema and relatable portrayals of everyday heroes, Ayushmann Khurrana is one of India’s most influential contemporary actors. Both on and off screen, he has consistently used his voice to champion social change and advocate for children’s rights.
“It is truly an honour to further my advocacy for children’s rights with UNICEF India as a National Ambassador. I am passionate about the issues facing children and adolescents in India. As UNICEF’s Celebrity Advocate, I have interacted with children and spoken on internet safety, cyberbullying, mental health, and gender equality. In this new role with UNICEF, I will keep up a strong voice for children’s rights, especially for the most vulnerable, supporting solutions for issues that impact them the most.”
Ayushmann was appointed as UNICEF India’s National Ambassador in 2023, after serving as a Celebrity Advocate since 2020. Since then, he has been an active advocate for advancing UNICEF’s efforts to improve the lives of children and adolescents in India.
His engagement has contributed to raising awareness, mobilizing support and driving collective action on key child rights issues. Over the years, Ayushmann has engaged across a wide range of child rights issues from
- ending violence against children and
- promoting online safety,
- to champion gender equality,
- education,
- Health and youth empowerment.
His advocacy has spanned on-ground events, digital campaigns and global platforms, consistently amplifying UNICEF India's mission to build a better world for every child.
Background
Ayushmann Khurrana is widely regarded as one of Bollywood's most purposeful actors known for choosing films that spark meaningful social conversations. A multi-faceted artist, he has excelled in acting and music, portraying relatable characters who challenge societal norms.
His notable films include Dum Laga Ke Haisha, Bareilly Ki Barfi, Shubh Mangal Saavdhan, Badhaai Ho, Dream Girl, Bala, Andhadhun and Article 15. His performance in Andhadhun earned him the National Film Award for Best Actor, along with consecutive Filmfare Critics’ Awards.
Glimpses of Ayushmann’s on ground engagement
Promise to children campaign at the ICC Women's World Cup 2025
Ayushmann Khurrana participated in the trophy walkout to support the Promise to Children campaign.
Learn more in the press release: Bollywood Star and UNICEF India National Ambassador, Ayushmann Khurrana joins ICC-UNICEF for children’s rights
“As UNICEF India National Ambassador, I am honoured to be here today to support the UNICEF-ICC partnership for children’s rights.  Cricket is more than a game in India; it’s an emotion that brings people together. It’s a spark that can inspire many more, and I am thankful to UNICEF for championing this cause. Today’s Trophy Walkout is a reminder of our shared responsibility to
make and fulfil our meaningful promise to every child.”
Radio4Child awards
In 2024, Ayushmann Khurrana presented the Radio4Child Awards in Mumbai, honouring broadcasters across India who use the power of radio to champion children's rights.
Learn more in the press release: UNICEF India and Ayushmann Khurrana Celebrate Radio Excellence for Child Rights
Delighted to be part of @unicefindia’s #Radio4Child awards, honoring the amazing work done by RJs across the country to create awareness on children’s rights.
As a former RJ, radio has always held a special place in my heart. Now seeing the outstanding efforts being made to speak about children’s issues, this is a fantastic moment to be part of.
To all listeners out there.. keep tuning in, as there is lots more coming!
#ForEveryChild, a voicethis is a post copy of the social media post.
World Children’s Day 2022
Ayushmann Khurrana joined UNICEF Regional Ambassador for South Asia, Sachin Tendulkar, to highlight gender-inclusive sports and engage with girls and boys from across India.
Learn more in the press release: Leaders, Children, Celebrities and Partners champion inclusion and non-discrimination #ForEveryChild through sports with UNICEF
A day to remember for us!💙
Sports have always been a bridge between dreams and reality.
This is our team, and it's #ForEveryChild.
Ayushmann Khurrana’s interaction with young children, to spotlight on ending cyberbullying
In 2021, Ayushmann interacted virtually with young leaders Jaspreet and Faiqah to understand cyberbullying and co-create solutions to make the internet safer and more inclusive.
Learn more in the press release: Ayushmann Khurrana turns spotlight on ending Cyberbullying
Online violence is a serious issue that can only be addressed if we work together.
As @unicefindia’s Celebrity Advocate on #ENDviolence, I spoke with young leaders Jaspreet and Faiqah to understand this issue and how we can work together to make the online world a safer and more inclusive space #ForEveryChild.
Ayushmann’s appointment as Celebrity Advocate, UNICEF India
In 2020, Ayushmann Khurrana joined UNICEF India as a Celebrity Advocate, committing to ending violence against children. At the virtual event, welcomed by UNICEF India Representative Dr Yasmin Ali Haque, he recited the words 'Jab tak zinda hai bachpan, tab tak zinda hun mein.'
Learn more in the press release: UNICEF India and Indian youth icon Ayushmann Khurrana join hands to advocate for Child Rights
Proud to be the new Celebrity Advocate for @unicefindia and bring some much-needed attention to #ENDviolence against children. Join us!
