UNICEF Ghana Partners with Kuami Eugene to Release New Child Rights Anthem, “Let them Shine”

Accra, 20 November 2025 – Leading Ghanaian Afrobeat artist Kuami Eugene is lending his voice and star power to champion child rights across the nation.

To commemorate World Children’s Day and reinforce child rights advocacy, UNICEF Ghana has partnered with the award-winning artist to release a powerful new child-rights anthem titled “Let them Shine.”

“Let them Shine” celebrates children everywhere and highlights their fundamental rights, including the right to education, nutrition, healthcare, protection, safety, and freedom from abuse. The song’s release is particularly timely, coming at a critical period when children’s rights are increasingly under threat globally, making its message both urgent and essential.

The launch of “Let them Shine” marks the 36th anniversary of Ghana’s ratification of the CRC, Ghana is the first country in the world to ratify the Convention on the Rights of the Child (CRC), reaffirming the nation’s unwavering commitment to protecting every child.

Beyond the World Children’s Day celebration, “Let them Shine” is designed to be a long-term advocacy tool. With Kuami Eugene’s strong influence and large youth following, the song aims to empower young people to understand and demand their rights, inspiring children and adolescents to become advocates for themselves, their peers, and their communities.

“We are excited about this collaboration because it goes far beyond the release of a song,” said Osama Makawi, UNICEF Representative in Ghana. “It represents a strategic avenue to elevate child rights conversations across different platforms. Through music, a universal language, we can reach more people and mobilize communities to stand up for children.”

Kuami Eugene also shared his commitment to supporting children through his art: “Lending my voice to World Children’s Day through music means a lot to me because every child in Ghana deserves the right to be felt, seen, heard, and valued. I’m honoured to use my voice to encourage and to stand for a future where every child has the right to shine.”

“Let them Shine” is available on major digital platforms and forms part of UNICEF Ghana’s ongoing efforts to promote awareness, foster engagement, and strengthen national commitment to safeguarding every child.