Digital tools boost exclusive breastfeeding support

Driven by the "Stronger with Breast Milk Only" project, the strategic deployment of WhatsApp forums and the ViAllaite Cameroon Facebook page has proven to be a major innovation in supporting mothers and disseminating best practices. In a context where 72% of mothers have an Android smartphone and 70% are connected to at least one social media platform, ViAllaite has been able to create three WhatsApp groups that now bring together more than 2,200 mothers. These discussion forums are moderated by trained advisors, who answer an average of 200 questions per month on topics ranging from breastfeeding to everyday infant care. At the same time, the Facebook page has more than 7,000 followers, with an average of 3,500 views per post.

"When I had sore nipples, I asked the group about it. Within an hour, I had a clear answer, advice, and, most importantly, I no longer felt alone."

says Mireille, mother of a 3-month-old baby. Clarisse, mother of two children, highlights the psychological impact:

 "The discussions in the group helped me overcome my doubts. I feel supported and understood, and I have learned how to feed my baby better."

As for Stéphanie, a young mother connected from Bafoussam:

"Thanks to the videos and advice shared on Facebook, I was able to correct my breastfeeding position. My baby feeds better, and I am in less discomfort."

These platforms are not just for providing information. They also enable mothers to be monitored, break their isolation and boost their confidence in exclusive breastfeeding. Digital technology is thus becoming a tool for listening, supporting and transforming behaviour at the heart of everyday life for mothers in Cameroon. By combining an active presence in the field with innovative digital support, ViAllaite Cameroon, supported by UNICEF and its partners, demonstrates that it is possible to combine human proximity and technological tools to bring about lasting change in maternal and child health practices. This synergy improves access to information, personalised support for mothers and the promotion of exclusive breastfeeding in communities.