Analysis of TV programmes for children in Serbia

Significance of impact of television as a medium

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UNICEF Serbia/2014

Highlights

Television is an audio-visual medium so widespread that there is hardly a single household without a TV set almost anywhere in the world.

There are numerous studies examining the impact of this medium and all of them have shown that even in the cultures where computers take a prominent place, the popularity of television does not diminish.

Watching television is predominantly the activity indulged at home, something that parents accept and approve of regardless of the children’s age.

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Author

UNICEF Serbia

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Languages

English

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