Analysis of TV programmes for children in Serbia
Significance of impact of television as a medium
Television is an audio-visual medium so widespread that there is hardly a single household without a TV set almost anywhere in the world.
There are numerous studies examining the impact of this medium and all of them have shown that even in the cultures where computers take a prominent place, the popularity of television does not diminish.
Watching television is predominantly the activity indulged at home, something that parents accept and approve of regardless of the children’s age.