Innovative NFT auction to help children with disabilities

UNICEF presents its special collection of unique digital tokens

18 November 2021
Predstavljena UNICEF-ova specijalna kolekcija jedinstvenih digitalnih tokena
UNICEF Serbia/2021/Tomić

Belgrade, 18 November 2021– A special collection of unique digital tokens, better known as NFTs (non-fungible tokens), are being displayed to mark UNICEF’s 75thanniversary in the O3ONE gallery. The exhibition will be open until 19 December 2021 and available online on  

At the same time, an online auction in the Ethereum cryptocurrency, created with the expert support of ECDand the MVP Workshop, will be launched. The opening price of each NFT is 1 Ethereum. The online auction can be accessed on

The proceeds from the sale of unique digital tokens will be used for the procurement of assistive technology that will help children with disabilities increase their capacities and skills. 

15 NFTs will be up for sale at the auction, featuring special photo-moments from the sports careers of UNICEF's National Ambassadors - Ana Ivanovic and Aleksandar Sasa Djordjevic, adapted murals by artists gathered around the Runaway Foundation, run by Aleksandar Josifovski-Pijanista, as well as motifs from successful games from the local gaming scene, provided by the Serbian Games Association (SGA). The exhibition can also be viewed on:

A unique digital token is an original and non-interchangeable digital asset record stored on the blockchain network. The ownership of the NFT token is attributed to the crypto address where the token is located, and data such as price, transaction history and ownership are forever stored and accessible on the blockchain network.

“UNICEF has been mobilising the world for the past 75 years to ensure a dignified life and development for every child, regardless of their place of birth or where they live. The inspiration for the NFT auction are the well-known UNICEF greeting cards that have carried messages of solidarity with the world’s children over the years. With the help of artists, gamers, and tech leaders, as well as UNICEF 's National Ambassadors, we have modernized the initial idea of the greeting cards and created 15 unique NFTs to raise funds for children. I would like to thank everyone who helped create the first UNICEF collection of unique digital tokens in Serbia and beyond," said Deyana Kostadinova, UNICEF Representative in Serbia.

UNICEF aims to use donations collected through this online auction to procure assistive technology for developmental counselling units and kindergartens in Serbia so that children with disabilities can get help to communicate with their peers and adults, which will help them play, learn and socialise more easily, and use other technologies and devices.

UNICEF's special collection of unique digital tokens includes works by street artists: Dejan Ivanovic, Mihajlo Prostran, Nikola Gajic, Nikola Mihajlovic and Andrej Josifovski, who painted their work during the Runway Festival this year. In addition to their works, there are also the motifs from the national gaming scene, by video game designers from Damagog, Yboga, COFA Games, and Kerber Games, created in cooperation with the SGA, as well as photo-moments from the sports careers of UNICEF’s National Ambassadors. The creation of these works was also supported by the City of Belgrade, which provided mobile cranes, as well as by the Boje paint company, which donated the paint used by the artists.

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