Mothers make up 80% of Romanian users of Bebbo, UNICEF's free parenting app

Six months after launch in Romania, over 21,700 parents and caregivers are using Bebbo

20 September 2023
A child smiles in his mother's arms
UNICEF/Catu

Bucharest, 20 September 2023. The free parenting app Bebbo, developed by UNICEF, is already providing constant support for thousands of Romanian parents and caregivers of children from birth to six years old. Bebbo is used daily to access reliable and verified advice on nutrition, health and education of children or to monitor their growth to ensure their harmonious development.

Bebbo has so far over 21,700 users in Romania, who have downloaded the app and registered 22,900 children. The vast majority of users, 79%, are mothers and 15% are fathers, with the remaining users listed as caregivers or service providers. The highest percentage of children registered, 15%, are newborns (children in their first month of life).

The Bebbo app is free and provides parents with expert advice on child health and development, from nutrition and breastfeeding to early learning and the value of play, responsive parenting, protection and safety. The app also includes specific guidance for parents and caregivers on how to look after their own health. Bebbo can be downloaded for free and installed in seconds via Google Play or the App Store. So far, in Europe and Central Asia, where it is available, the app has been downloaded by over 777,000 users. Bebbo also allows adults to track key developmental milestones and record growth, vaccinations, check-ups and medical appointments.

Bebbo in Romania:

  • 21,700 users, 22,900 children registered.
  • The most read articles are about different experiences at 3-4 months of age, about new discoveries babies make at 7-9 months, and how parents and newborns can better get to know each other in the first month of life.
  • Users were also very interested in articles about setting baby routines and habits, in articles about vaccines, nutrition and food, or about babies' first steps and first words.
  • The most popular games accessed were in the categories of physical, cognitive, social-emotional, language and communication development.

"Once more I encourage parents in Romania, as well as those adults who care for children from birth to 6 years old, to download and use the Bebbo app on a daily basis, joining the community of parents who want to be permanently informed, from reliable sources, validated by specialists, about the harmonious development of children in the first years of life. Bebbo is a free and always at hand support, with a constantly updated content of the highest quality", said Anna Riatti, UNICEF Representative in Romania.

Bebbo free parenting app can be downloaded on AppStore and Google Play.

Media contacts

Cătălin Pruteanu
Media Officer
UNICEF Romania
Tel: +40 726 107 799

About UNICEF

UNICEF promotes the rights and wellbeing of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.

For more information about UNICEF and its work for children, visit www.unicef.org.

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