Have you got the love to give?

Ministry of Labour and Social Policy and UNICEF launched a campaign “Every Child Needs а Family” to mobilise support for community based alternatives to institutional care and to recruit new foster families, so that children deprived of parental care grow up in a loving, safe and caring family environment.

To kick off the campaign, young people broke out in a flash mob singing the national classic “Galebe moj tazen” – a song featured in the campaign video - sending a simple but strong message “Have you got the love to give?”.

The campaign aims to mobilise support for alternatives to placing children in large scale institutions and support to end the placement of children under 3 in large scale institutions by 2020. Currently over two hundred children - babies under 3 years, children with disabilities, and children separated from their family because of neglect or abuse – are cared for in large scale institutions in the country.

Using a national classic song, it features a compelling TVC with a simple message “Have you got the love to give?”  aired on nine national television and ten regional television stations. In addition to radio, print, billboards and digital ads, the campaign includes different ways for people to join the initiative. Over fifteen national celebrity and social media influencers will join the campaign using their platforms to rally for support.