UNICEF partnership with Rakuten Viber set to amplify voices of young people in Myanmar

UNICEF’s youth community participation platform

11 December 2020
©UNICEF Myanmar/2019/Kaung Htet

UNICEF’s youth community participation platform, U-Report, partners with popular calling and messaging app, Rakuten Viber, to mobilize and engage young people in Myanmar

YANGON, 11 December 2020 – Today, U-Report Myanmar signed a partnership agreement with Viber that will further boost the ability of young people to make their voices heard on the issues that affect them. U-Report Myanmar is a community participation tool that uses social media to enable young people to express their opinions and advocate for positive change in their communities and among their friends.

Through the partnership with Viber, users of the popular calling and messaging app will be able to join U-Report, where they will also be able to engage with free U-Report Viber stickers featuring fun characters and inspirational messages.

UNICEF launched U-Report in Myanmar in 2016 as a youth-led, free platform designed to empower adolescents, young people and communities to speak out on the issues that matter to them, promoting citizen-led development and positive social change.

“U-Report Myanmar’s collaboration with Viber should help to increase the number of young people able to access timely, relevant and positive information and participate meaningfully in discussions on the issues that affect their lives,” said June Kunugi, UNICEF Representative to Myanmar.

Leveraging the benefits of a world that is driven by rapidly-growing information and communication technology, Myanmar’s youth now has immense power to drive change in society. With many of them relying on Viber, our partnership with “U-Report” can provide a platform to voice opinions, report concerns, and deliver accurate information. This, in turn, can empower the youth to initiate the change they want," said Anna Znamenskaya, Chief Growth Officer at Rakuten Viber.

Now, through Viber, a broader, more diverse group of social media users will be able to join the platform. As of today, more than 50,000 U-Reporters have registered on the platform.

Since its creation in Uganda in 2010 as an SMS opinion polling platform, U-Report has evolved into a key global platform with over 12 million U-Reporters across 75 countries. In recent months, U-Reporters have engaged with the fight against COVID-19 by sharing clear, accurate information through SMS, WhatsApp, Facebook Messenger and Viber worldwide.

By joining U-Report, young people can take simple actions to raise awareness, prevent misinformation and promote community spirit and support and contribute in the positive change of the communities they live in.

About Viber

At Rakuten Viber, we connect people. No matter who they are, or where they are from. Our global user base has access to a range of features like one-on-one chats, video calls, group messaging, and updates and discussions with their favorite brands and celebrities. We ensure our users have a secure and free environment to share their emotions. 

Rakuten Viber is part of Rakuten Inc., a world leader in e-commerce and financial services. It is the official communication channel of FC Barcelona, and the official instant messaging and calling app partner of the Golden State Warriors.

Join Viber today and enjoy the world’s best communication experience.


Media contacts

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About U-Report in Myanmar

U-Report is an innovative social messaging tool allowing adolescents and young people from communities across Myanmar, to speak out and respond to polls on the issues that matter to them.

Poll questions on a wide range of development topics are asked to U-Reporters every week, providing a profound source of real-time information on the views and opinions of adolescents and young people in Myanmar. The platform provides decision-makers with a forum to listen to many voices across the country, giving them a unique insight into the challenges that affect young people in Myanmar.

Results of U-Report weekly opinion polls are available online: https://myanmar.ureport.in/ 

Our Facebook Page: https://facebook.com/ureportmyanmar