Wadada News Montenegro, TV news for kids, available again

After a one-year hiatus due to the coronavirus pandemic, the TV news programme prepared by young UNICEF reporters and TVCG Children’s Desk starts up again today on TVCG Channel 1, and will be broadcast every Saturday and Sunday at 7pm

UNICEF Montenegro
Wadada Montenegro
UNICEF Montenegro
06 April 2021

PODGORICA, 03 APRIL 2021 – After a one-year hiatus due to the coronavirus pandemic, Montenegro’s children and young people will once again have the opportunity to watch TV news prepared for them by young UNICEF reporters and TVCG Children’s Desk, on TVCG Channel 1 every Saturday and Sunday at 7 p.m. It is a unique news programme for children and young people in Montenegro.

We are happy to be reintroducing cooperation with TVCG Children’s Desk to produce the Wadada News Montenegro (Wadada Vijesti Crna Gora). During the pandemic, we missed this TV news programme for young people, and in it we will try to cover, to the extent possible, all the topics that interest us, which are not always in the focus of our media news programmes, because they are all made for adults only.

Bojana Žižić, UNICEF’s young reporter

Experiences from other countries show that Wadada TV news for young people is one of the most popular shows among families, i.e. it is viewed not only by children and young people but also by parents and other family members, because it is an informative programme that, among other things, deals with the same topics as news programmes for adults, but reports about them in a way that is more interesting to follow and easier for children and young people to understand.

A special edition of the TV news for children and young people will improve the quality of the programmes we are offering to families in Montenegro during the crisis caused by coronavirus. The active participation of young people in its production makes it unique. We are looking forward to offering young people this sort of activities and media content during the crisis, during which there has been a lack of cultural and sports activities and when learning is organized online for many.

Milena Janjušević, TVCG Children's Desk Editor

Children’s Desk in TVCG, with the support of UNICEF and the Agency for Electronic Media of Montenegro, launched this TV News programme for young people in April 2019 as part of the media literacy campaign “Let’s Choose What We Watch”. Wadada News Montenegro is produced according to the internationally known format of TV news for young people Wadada News for Kids, which is successfully broadcast in over 20 countries around the world and was introduced by the Dutch non-profit organization Free Press Unlimited. The Montenegrin edition of the Wadada News for Kids will be available as part of the international video library used by all the member countries of this network. This means that news made by young people in Montenegro can be translated and broadcast in other countries, just as TVCG can download interesting news made by young people from other countries.

Wadada News Montenegro was launched on the basis of the results of the first nationally representative survey about children, parents and the media in Montenegro conducted as part of the media literacy campaign #BirajmoŠtaGladamo (Let’s Choose What We Watch). Among other things, it showed that fewer than one-third of parents (29%) and children (27%) believe that there are enough programmes on Montenegrin TV channels adapted for children of different ages, which are interesting, useful, inspiring to them and have an educational function, as well as that one in every two children in our country wants to participate in the production of media programmes for children and young people.