Rambo Amadeus: Let’s Choose What We Watch

UNICEF Montenegro’s National Goodwill Ambassador, Antonije Pušić aka Rambo Amadeus, met with the first team of UNICEF young volunteer reporters within the campaign “Let’s Choose What We Watch”.

Tina Dimic Raicevic
Rambo Amadeus with UNICEF volunteers
UNICEF Montenegro / Duško Miljanić / 2018
30 August 2018

PODGORICA, 30 August 2018 – Within the media literacy campaign “Let’s Choose What We Watch”, initiated by UNICEF and Montenegro’s Agency for Electronic Media, UNICEF Montenegro National Goodwill Ambassador, Antonije Pusic a.k.a. Rambo Amadeus, talked about children and media with the first team of UNICEF volunteers – young reporters.

Antonije Pusic alias Rambo Amadeus
UNICEF Montenegro / Dusko Miljanic / 2018
UNICEF Montenegro National Goodwill Ambassador Antonije Pusic alias Rambo Amadeus giving statements for social media to UNICEF volunteers/young reporters about the influence of media on children in Podgorica on 30 August 2018

During the two-hour meeting, Pusic and the young reporters discussed the influence of media on children and young people, underlined the good and bad sides of the media, and agreed that media literacy was one of the key 21st-century life skills, which can help us use the media for our own good and for the general good.

The inspiring discussion between Pusic and the young reporters led to the creation of lyrics for the “Let’s Choose What We Watch” campaign theme song.

Pusic told the young people that it is very important to be careful when it comes to choosing the media content they are exposed to. 

The smarter, the more beautiful and the healthier the content is, the more developed your consciousness will be. You will be smarter, healthier and more beautiful.

Antonije Pusic alias Rambo Amadeus, UNICEF Montenegro National Goodwill Ambassador

He believes that children must be patiently and continuously exposed to high-quality content, until they get bored of low-quality content. He shared his parental experiences, which, he claims, have proved to be beneficial.

UNICEF volunteers - young reporters with UNICEF National Good Will Ambassador Antonije Pušić aka Rambo Amadeus
UNICEF Montenegro / Duško Miljanić / 2018
A moment of creativity: the first team of UNICEF volunteers / young reporters together with UNICEF Goodwill Ambassador to Montenegro Antonio Pusic alias Rambo Amadues making a song about the impact of media on children and young people, in Podgorica in August 2018.

“That is how I taught my children to eat dried mutton. After that, they would no longer eat processed salami, simply because it did not taste any good compared to the mutton. Likewise, if you let them listen to jazz or funk, or some other kind of high-quality music, they will not expose themselves to primitive music later on. When you put on a great movie on the TV, they will not be interested in those unscrupulous goings-on on reality shows, depicting terrible human degradation,” explains Pusic.

Seventeen-year-old Balsa Bozovic believes that it is very important that parents, together with the media, recognize their role in choosing the media content that children and young people are exposed to.

The media and parents are equally responsible for what they serve to children, because they can influence what children watch, especially young children. I want parents and the media to understand how important they are, to ask themselves what their role is, to understand that they must be socially responsible, responsible for us, and therefore for the future of this world.

Balsa, 17

Sixteen-year-old Mila Mrakovic points out that parents should talk to their children about what they are watching and explain the reasons for prohibiting them from watching certain programmes.

I think a child will better accept a ban on watching a particular programme if they understand the reasons for such a prohibition. I believe that they are much more likely to listen to their parents in this way.

Mila, 16

Being media-literate means that children and young people can understand the nature of content in the media and think about it. In addition, it also means they are capable of using a wide range of services offered by the media.

UNICEF Montenegro
#InternationalLiteracyDay & #YoungReporters: Let's choose what we watch!

Everyone can contribute to creating quality media content that will present and highlight the differences that make us all special, instead of presenting stereotypical heroes, both male and female.

Tara, 15

The media influences children’s moods, shaping their identity and influencing the way they spend their free time and how they process information. It is, therefore, essential that children learn about the role of the media from the early days of their childhood.

The aim of the “Let’s Choose What We Watch” campaign is to raise the awareness of citizens, especially parents, of the fact that the media itself is neither good nor bad, and that its influence depends on how we use it. Therefore, it is of vital importance to carefully select media content, critically analyse it together with our children, thus strengthening their media literacy.