Media literacy song released

A song and video for the media literacy campaign “Let's Choose What We Watch” were released today

Tina Dimic Raicevic
Mladi reporteri sa UNICEF-ovim Ambasadorom Dobre Volje
UNICEF Crna Gora / Duško Miljanić / 2018
13 December 2018

PODGORICA, 13 December 2018 – The state should provide its children with free sports, recreational, artistic and cultural content until they come of age. This is one of the ways in which children and young people can be distracted from spending too much time in front of screens.

This message was sent by the UNICEF Goodwill Ambassador Antonije Pušić, alias Rambo Amadeus, during the promotion of the song and video for the media literacy campaign “Let’s Choose What We Watch” implemented by the Agency for Electronic Media of Montenegro with the support of UNICEF.

I would be very happy to see the state decide that all sports clubs must stop charging membership fees for children and that being a pupil is the only condition for using all the resources that the state has provided for them, because there is no reason to make children pay for them.

Antonije Pušić, alias Rambo Amadeus, UNICEF National Goodwill Ambassador
Antonije Pušić alias Rambo Amadeus
UNICEF Crna Gora / Duško Miljanić / 2018
UNICEF Goodwill Ambassador Antonije Pušić, alias Rambo Amadeus speaking that the state should make all sports clubs stop charging membership fees for children and that being a pupil is the only condition for using all the resources that the state has provided for them in Podgorica in December 2018

The song is a result of cooperation between Pušić and young reporters from the media literacy campaign “Let’s Choose What We Watch”.

“This song speaks to adolescents, who came up with the ideas for the lyrics and who are the main proponents of the song. The key message is that we need to establish the criteria for choosing what we watch. This, in my opinion, is an essential thing to have in mind in bringing up children. We should be setting the criteria for them,” said Pušić.

The young reporters from the media literacy campaign shared their impressions of the song and their cooperation with Pušić. They emphasize that the media is neither good nor bad, and that their influence depends on the choices we make and the ways in which we use them.

High school student and young reporter Arsenije Aleksa Mraković singles out the lyrics that say, “Our brain should never be a simple vacuum cleaner, the search engine demands a healthy online swimmer”.

For me, that means we need to be able to “swim” in the ocean of information offered by the media these days, and that requires us to be media literate – to choose what we watch, listen and read, and analyse everything critically.

Aleksa, a young reporter

His peer Dunja Sekulović believes that the media provides a lot of useful information, that it is practical and offers a quick means of communication.

“However, real life is offline – the most beautiful friendships, love, socializing and games happen offline,” says Dunja.

Matija Sekulić reflected on the lyrics that read, “It’s not the fault of digital technology, this new fashion is result of our curious biology”.

“In recent years, we have proven to be a society dependent on the media and I say that we should pay special attention to how we spend our time and to organize it in a smarter way. In addition to the time spent in front of a screen, we need to leave some more time for other creative activities,” Matija stressed.

UNICEF Montenegro
"Let's choose what we watch" - Rambo Amadeus & Young reporters

The young reporters believe that the song is a call to both children and parents to choose what to watch, to talk about it and critically analyse all media messages.

The media literacy campaign “Let’s Choose What We Watch”, launched by the Agency for Electronic Media of Montenegro with the support of UNICEF, is aimed at encouraging the development of media literacy among children and parents, as well as at strengthening the capacity of the media to create quality media content together with children and young people and to embrace an ethical manner of reporting on all issues related to the rights of the child in Montenegro.