“It's about Ability” campaign recognized as an innovative policy

Exemplary in the areas of innovation, impact and possibility

UNICEF Crna Gora
Direktorica za komunikacije UNICEF-a CG prima nagradu u Beču
16 February 2016

VIENNA, Austria, 16 February 2016 – UNICEF and Government of Montenegro’s It's about Ability campaign was recognized as one of 12 best innovative policies in 2016.

The policy was highlighted at the 2016 Zero Project Conference, an international summit on inclusive education and ICTs attended by more than 500 experts in the field from around the world. The conference was held at the United Nations Office in Vienna.

Zero Project gathers over 3,000 experts from over 150 countries, and seek every year to identify and promote the most innovative and effective policies and practices that improve the lives of persons with disabilities.

UNICEF Crna Gora

The three-year campaign It’s about Ability, initiated by UNICEF and the Government of Montenegro in 2010, was recognized as exemplary in the areas of innovation, impact and possibility of replication in other countries.

Promotion of a positive image of children with disabilities and providing opportunities for these children to say their opinion is of crucial importance for breaking barriers to their equal participation in society .

Benjamin Perks, UNICEF Representative to Montenegro

The campaign brought together government officials, celebrities, civil society, international community, media, private sector, educators, parents and children with and without disabilities and turned into a national movement of social change, and creation of inclusive society.

As a result, the campaign significantly improved the attitudes and support of Montenegrin citizens towards inclusion of children with disabilities. The percentage of citizens who find it acceptable for a child with disability to attend the same class with theirs increased from 35 per cent in 2010 before the campaign to 80 per cent in December 2013, and remained the same for two years after the campaign. At the same time, the percentage of Montenegrin citizens who find it acceptable for a child with disability to be the best friend of their child increased from 22 per cent in 2010 before the campaign to 51 per cent in December 2013, while two years after the campaign that percentage increased to 60 per cent in January 2015.

More information about the campaign.

More information about the 12 most innovative politics

that were awarded this year, among which is Montenegro's It's about ability campaign.

The Zero Project focuses on the rights of persons with disabilities globally. It provides a platform where the most innovative and effective solutions to problems that persons with disabilities face are shared. The Zero Project was initiated by the Essl Foundation in 2010, and is run in partnership with the World Future Council since 2011 and with the European Foundation Centre since 2013. The mission of the Zero Project is to work for a world without barriers, according to the principles and Articles of the UN Convention on the Rights of Persons with Disabilities (UN CRPD).

More about the 2016 Zero Project Conference 

The full Zero Project Report 2016   

For more information, please contact:

Vladan Jovanovic
Communication consultant
UNICEF Montenegro
Tel: 069 187 626
Email: vljovanovic@unicef.org