It's about ability (implemented in 2010-2013)
Montenegro is consistently progressing on the road of becoming an inclusive society
It's about ability
It’s About Ability campaign was initiated by UNICEF and the Government of Montenegro in September 2010 to address the social exclusion and discrimination of children with disabilities revealed in the knowledge, attitudes and practices survey conducted in August 2010.
To harness both public and political support, under the slogan “It’s About Ability. Join us”, more than 100 partners joined the campaign from the international community, media, government, civil and private sector. They actively contributed to the campaign’s success.
According to the latest findings on the attitudes of Montenegrin citizens towards inclusion of children with disabilities from January 2015, Montenegro is consistently progressing on the road of becoming an inclusive society. The percentage of citizens who find it acceptable for a child with disability to attend the same class with theirs increased from 35 per cent in 2010 before the campaign to 78 per cent in January 2015. Similarly, the percentage of Montenegrin citizens who find it acceptable for a child with disability to be the best friend of their child increased from 22 per cent in 2010 before the campaign to 60 per cent in January 2015.