Premiere of the “Generation Alpha” series
Five episodes about the challenges faced by children and adolescents
For too many children, bullying and violence are not isolated incidents, but part of everyday life. They happen at school, online or among friends - and, more often than not, remain unseen and unspoken.
Data from the Barometer on the situation in lower and upper secondary education show that nearly half of students are frequently exposed to different forms of violence and bullying. Many do not know how to recognize these situations or how - and whom - to talk to about them.
Against this background, on 3 April 2026, the premiere of “Generation Alpha” took place in Chișinău - the first socio-educational series in the Republic of Moldova dedicated to children and adolescents. Available online and on TV, the series brings to the forefront stories inspired by real life, in which young people can see themselves. Across five episodes, five different experiences come to life through authentic characters who reflect the challenges faced by today’s generation - from exclusion and discrimination to social pressure and the need to belong.
To support these conversations, parents, teachers and communities are encouraged to watch the series together with children and open honest dialogues. These discussions can make a difference - at home, at school or in any space where children need to be heard.
“Children today are growing up in a world that is faster, louder and more fragmented than ever before - constantly connected, yet often alone when facing difficult choices. In this context, they do not need more content, but content that helps them understand themselves and each other. “Generation ALPHA” aims to offer these reference points through stories that create a shared language of empathy, respect and responsibility. Because when we are able to give children these anchors, we not only support their development, but also contribute to the way an entire generation will learn to thrive together,” said Maha Damaj, UNICEF Representative in Moldova.
“Every child must feel safe at school. They need to know that they are seen, heard and respected. We want this series to be watched not only by young people, but also by parents and teachers, because only together can we help ensure a school environment where all children feel well. Change begins with understanding, dialogue and the courage to speak about the issues that affect children,” added Dan Perciun, Minister of Education and Research.
More than 200 people attended the premiere, including representatives of public institutions, the production team, actors, parents, teachers, psychologists, and students. Two episodes were screened for the first time, followed by open discussions on how these situations can be recognized and addressed in real life.
Diana Pînzari, psychologist: “‘Generation Alpha’ is the first generation growing up in a deeply digitalized world, where touchscreens and the online environment have been part of everyday life from the earliest years. These realities shape the way children relate to themselves, to others and to the world. Compared with previous generations, these children experience more fear of exclusion, a greater need for validation and a stronger desire to be accepted. Although they have access to a very large amount of information, they do not always know how to analyse it critically, how to protect themselves or whom to turn to for help. In this context, the series becomes a bridge for connection - a way to communicate openly about what worries them, what brings them joy or sadness, while offering them structure, emotional safety and guidance, both at home and at school.”
Five episodes. Five realities. One message: you are not alone.
“Generation Alpha” creates a safe space for conversations about safety, respect, inclusion, and emotional health. Through stories in which children can recognize themselves, the series addresses essential topics such as:
- preventing bullying and cyberbullying;
- preventing violence and promoting safety;
- including children with disabilities, children with special educational needs, refugee children and children from ethnic minorities;
- healthy relationships, social responsibility and participation;
- promoting a healthy lifestyle and protective behaviours.
All these stories are connected by a common narrative thread, showing that the problems faced by Generation Alpha have solutions, that there are choices that can make a difference, and that together we can create change.
Patricia, the main character of the series: “I would like every child who watches this series to have the courage to be themselves and not be afraid to ask for help when they need it. Even when things seem difficult, there are always people who can understand and support you. For me, filming was an experience that helped me see how important empathy, friendship and the way we choose to treat one another are - every single day.”
The series is free and available online and on TV
“Generation Alpha” is available free of charge online and on TV and is intended not only for children and adolescents, but also for parents, teachers and psychologists.
Episodes will be released every Friday, starting on 3 April at 18:00, on the “Ciao, Patricia!” YouTube channel, as well as on several TV channels across the country:
- Moldova 1: Fridays at 21:30, with a rerun on Saturdays at 09:30;
- Jurnal TV: Saturdays at 10:20, rerun on Wednesdays at 17:30;
- TVR Moldova: Saturdays at 11:00, rerun on Sundays at 13:30;
- TV8: Saturdays at 20:40, rerun on Sundays at 09:00;
- Elita TV: Mondays at 07:25, rerun the same day at 19:25;
- Canal Regional: Saturdays and Sundays at 10:00, rerun on Tuesdays at 17:00.
According to the Barometer on the situation in lower and upper secondary education, the most common forms of intimidation among children are the spreading of rumours — reported by 46 per cent of students at school and 35 per cent online — and mocking classmates, reported by 43 per cent at school and 34 per cent online. One in four students has experienced intentional exclusion, physical aggression or the destruction of personal belongings. Many children do not know how to recognize bullying situations or whom to ask for help. As a result, their experiences often remain silent, while violence and discrimination continue to go unaddressed in schools and communities.
“Generation ALPHA” is a series produced by CIO Film and UNICEF, in partnership with the Ministry of Education and Research, as part of UNICEF’s Social and Behaviour Change mandate, aimed at positively influencing the social norms, attitudes and behaviours of children, adolescents and the adults around them.






















