UNICEF Lebanon’s 2017 Back to School campaign
The Back to School campaign provides financial, operational and logistical support to guarantee access to formal and non-formal education for children and youths aged between 3 and 18.
Every child has the right to go to school and learn
UNICEF believes that every child has the right to an education regardless of who they are, where they live or how much money their family has. In Lebanon, UNICEF works with the Ministry of Education and Higher Education and partners to reach all children with education and learning opportunities to prepare them for a brighter future.
The Back to School campaign provides financial, operational and logistical support to guarantee access to formal and non-formal education for children and youth aged between 3 and 18 while strengthening the long-term capacity of the Lebanese public education system to improve the quality of education services.
The Back to School Package includes:
- Community Outreach
- Enrolment fees
- School supplies
- Fuel for Heating
In the 2016/2017 academic year, 260,000 Lebanese children and 195,000 Non-Lebanese children aged between 3 – 18 years old were enrolled in Lebanese public schools.
Celebrating School Heroes
This year’s back to school campaign revolves around the idea of School Heroes.
Who are the School Heroes?
Ensuring access to education for almost 400,000 children in public schools is a heroic effort by every child, mother, father, teacher, community, and institution. This year we stand proudly with them to encourage them to continue with us on the path to education.
- Our hero is the CHILD who wears his ripped backpack and walks miles and miles to reach his school, no matter what.
- Our hero is the TEACHER who works double shifts just so every child, no matter his/her background, can get access to an education.
- Our hero is the MOTHER who, despite the circumstances, understands that her child’s education comes first, and is willing to stand up to her husband to push for it.
- Our hero is the FATHER who works harder because he would never compromise on his kids’ future.
- Our hero is the bus DRIVER who wakes up every morning to bridge the gap between the kids and their goals.
A video experiment filmed for use on social media to highlight the role of everyone in ensuring children’s right to education is fulfilled. Local Social Media influencers were 'activated'.
Tanya Chapuisat, UNICEF Lebanon Representative
"A child's place is in school. But before children can go to school, several people and institutions who believe in the importance of education must step in to remove hurdles and pave the way for these children"
The Ministry of Education and Higher Education joined efforts with UNICEF, UNHCR, UNESCO, the World Bank and International Donors for the launch of 2017's Back to School campaign. The campaign, titled ‘Abtal Al-Madrasa / School Heroes,' pays tribute to all the inspiring individuals who push through every challenge to prioritize education and most importantly the children themselves who put their presence and success in school above all else.