Think before you share

Children and young people are spending more time online, which offers many opportunities for learning, self-expression, and connection. The internet can broaden horizons and unlock new experiences, but it also brings risks. Cyberbullying and hate speech are common threats that can affect young people on social media and messaging platforms, leading to emotional distress.

Studies have shown that children who experience cyberbullying are more likely to suffer from anxiety, depression, low self-esteem, and social withdrawal. In extreme cases, cyberbullying has been linked to self-harm and suicide among vulnerable children. Globally, approximately 20-30% of children report being victims of cyberbullying at some point, with rates varying across regions.

In Kosovo, where over 90% of youth have access to the internet, the issue is particularly concerning as children increasingly engage in online spaces for education, entertainment, and social interaction. According to UNICEF, 1 in 3 young people in 30 countries and territories including in Kosovo, said they had been a victim of online bullying, and nearly 50% reported missing school as a result of cyberbullying incidents. The psychological scars of cyberbullying can linger into adulthood, impacting future relationships, career opportunities, and overall quality of life.

To tackle this pressing issue, UNICEF Kosovo launched an online campaign in October 2024 aimed at combating violence against children, with a particular focus on cyberbullying in partnership with European Union in Kosovo and the Office of Good Governance within the Prime Minister’s Office.

Children in schools played an important and active role in the campaign by developing the content of the videos used to raise awareness about the need to tackle cyberbullying.  Since launch of the campaign the videos have been viewed more than 350,000 times. Moreover, discussions were held in schools throughout Kosovo to give children the opportunity to discuss cyberbullying, and and ways to stay safe in online interactions.

Through engaging videos, live sessions with psychologists, and discussions at school level with children, the initiative advocates for a safer digital environment by promoting positive online interactions.

For more information, please see the videos and resource materials below:

You can access the resource materials here.