Manual for Designing Communication for Vaccination Campaigns in Kazakhstan

Guidelines for developing a communication strategy for immunization programs in Kazakhstan

UNICEF Kazakhstan/2021/Ruslan Karsamov
UNICEF Kazakhstan/2021/Ruslan Karsamov


These guidelines describe all stages of communication strategy design; from developing key messages and identifying potential communication barriers to communicating with media and various stages of crisis communication. It can be used as a step-by-step guide for preparing and implementing communications campaigns in the healthcare sector. It is intended for professionals in communications departmentsand press services of the healthcare sector. The guide can be also used for planning and implementation of public outreach strategies on immunoprophylaxis and broader health issues.

The guide was prepared with the supportof the United Nations Children's Fund (UNICEF) Country Office in Kazakhstan. The opinions expressed in this publication are those of the author and do not necessarily represent the official views of UNICEF.

The designations used in this publication and the presentation of the material do not imply the expression on the part of UNICEF of any opinion whatsoever regarding the legal status of children in Kazakhstan, this or that country, or territory, or its authorities, or the delimitation of its borders.

Jan-Marcus Helstrom, International Consultant, United Nations Children's Fund (UNICEF) in Kazakhstan, Elvira Yausheva, Communication Specialist, UNICEF Kazakhstan, Saltanat Zhumanbaeva, Communication for Development Officer, UNICEF in Kazakhstan
Publication date
Russian, Kazakh