5 ways to help your child succeed in the future

From everyday conversations to taking play seriously – simple, effective, and evidence-based tips every parent can use.

UNICEF
UNICEF Bulgaria/2018
UNICEF Bulgaria/2018
29 May 2025

Parenting is often considered one of the most challenging tasks in the world, yet there is no universal course on how to become a successful parent.
The good news? There are many simple ways to support your child’s brain development and turn everyday moments into valuable learning opportunities.

Carlota Nelson, director of the documentary Brain Matters, shares five simple, effective, and evidence-based tips that can help prepare your child for a successful future.

Before filming began, Carlota spent eight months researching early childhood development, working with leading neuroscientists and members of the global early childhood development community.

1. Encourage and respond to your baby’s babbling – treat it like real conversation

The sounds and gestures babies make may not always seem important, but they are your child’s earliest form of communication. Experts in early childhood development stress that we should support and encourage this babbling and treat it as real conversation. Parents are encouraged to respond to their child’s sounds, cues, and actions, and to engage with them throughout the day.
The number of words a child hears from an adult before the age of two strongly predicts the size of their vocabulary at that age — and later influences their reading skills. So, take baby talk seriously and keep the conversation going.

 

2. Read to your child to support language development

Even if young children can’t yet speak or read, they’re ready to learn from birth. By the age of three months, babies can already distinguish every sound used in the world’s languages.
Every time you read aloud to your child, you’re helping develop their speech and language skills. Point to the pictures, ask questions about the story and its characters. Simple questions like “What are they wearing?” or “How many are there?” build language and comprehension.
Reading with your child not only helps them learn and remember new words but also fosters a lifelong love of books. As the saying goes, today’s readers are tomorrow’s leaders — so why not start early?

 

3. Turn everyday moments into learning opportunities

For young children, everyday activities are full of learning potential. Bath time, sorting laundry, preparing meals, or running errands are all great chances to help your child learn.
Describe aloud what you’re doing to stimulate your child’s language skills. Count and sort laundry to introduce early math. Explore the textures and shapes of food ingredients to develop scientific thinking. Make funny faces to help them recognize and express emotions.
Every ordinary moment can become extraordinary when approached as a learning experience.

 

4. Take play seriously

Young children are constantly learning through play. It’s how they develop essential life skills.
Pretend play helps them imagine different perspectives and builds empathy. Playing with others teaches turn-taking and cooperation.
When children engage in imaginative free play — like pretending a toy train is flying through space — they boost their creativity and verbal skills. These moments also encourage problem-solving and flexible thinking.
What might look like simple fun is, in fact, deeply meaningful.
Treat play as a serious form of learning. Limit screen time — research shows that when adults are distracted by devices, children may feel ignored.

 

5. Be a role model

Young children are brilliant imitators. Even before they begin to speak, they closely observe your expressions, actions, and the way you treat others.
They learn how to respond to situations by watching how you do it. Your behavior becomes their blueprint.
How you show kindness, handle stress, or express emotions — all of this teaches your child how to navigate the world.
Your actions and attitude help shape who they become.

 

By using these five simple, powerful tips in your everyday life, you can give your child the best possible start.
Preparing your child for a successful future has less to do with money or expensive tools — and everything to do with your time, attention, and presence.