Ministry of Digital Transformation and UNICEF presented edutainment series for young people on cyberbullying

30 April 2020

The Ministry of Digital Transformation of Ukraine and UNICEF in Ukraine presented edutainment series for young people on cyberbullying. 

Ukrainian superstar NK | Nastia Kamenskykh and singer, actress, and vlogger Anna Trincher appeared in the edutainment series. Having followed by the millions both in Ukraine and across the globe,  NK gladly agreed to  talk about cyberbullying to get social media users better informed, tolerate and respect each other online.

The series consists of four 4-5 minute episodes. Due to the edutainment series, young people can learn what cyberbullying is, what its causes and potential consequences are, how to stop it, and what to do if a friend falls victim to cyberbullying.



Valeriya Ionan, Deputy Minister on European Integration of the Ministry of Digital Transformation, said that at least once in their lives, everyone has encountered hate speech on social media platforms, receiving aggressive comments and messages. “These are signs of cyberbullying, that is online harassment, which occurs through gadgets, laptops, or tablets. Of those ages 13 to 24 who participated in the survey, every third has experienced cyberbullying. That is why, together with UNICEF Ukraine, we created an edutainment series on cyberbullying for teenagers,” said Ionan.


“Under the COVID-19 pandemic, the lives of millions of young people have temporarily shrunk to just their homes and their screens. As a result, children can be exposed to potentially harmful and violent content online. They can be at increased risk of cyberbullying. According to the UNICEF survey, a third of young people in Ukraine has been a victim of online bullying. One in five reported having skipped school because of this,“ said Lotta Sylwander, UNICEF Representative in Ukraine. “We must help children navigate this new reality. It’s time to join our efforts to provide children and young people with the knowledge they need in an attractive and engaging manner. UNICEF Ukraine is pleased to join the Ministry of Digital Transformation in this. Children’s rights must be at the forefront of digital safety and internet user protection policies,“ added Sylwander.

Edutainment series is available for watching on the platform Diia: Digital Education.

Media contacts

Nina Sorokopud
Chief of Communication
UNICEF in Ukraine


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