Why children’s rights matter for business

In North Macedonia, children make up around one‑fifth of the population – over 370,000 girls and boys.

They are affected by business activities as consumers, through marketing and advertising, as users of digital platforms, and in the environments where they live, learn and play. Some are also part of the workforce, legally or in situations of child labour.

Business impacts on parents and caregivers also directly affect children’s well-being, development and protection.

Despite their significance, children are frequently overlooked in internal corporate strategies, due diligence practices, and sustainability reporting. Responsible business conduct requires that children's rights be prioritised at the core of these processes.

When businesses design systems that work for children, they work better for everyone.

By understanding impacts, strengthening accountability and listening to children, businesses can help build more inclusive, resilient and sustainable societies.