In the digital world, children need parents they can turn to

PODGORICA, 8 JUNE 2026 – Parenting today is no longer only about asking children how their day at school was, but also understanding what they experience online. For this reason, on the occasion of Global Month of Parents, marked every year in June, UNICEF is calling for stronger support for parents, caregivers, teachers and schools to help children safely navigate and benefit from the digital world.

“When something upsetting happens online, many of us are afraid adults will overreact, ban our phones or not understand what we are going through,” said UNICEF Montenegro Young Reporter Bajram Krasnić. “What helps most is when adults stay calm, listen and try to understand and help instead of judging.”

UNICEF Montenegro Young Reporter Iva Rašović said that many children and parents are learning about the digital world at the same time.

“Our parents did not grow up with social media, AI tools or constant notifications like we did,” she said. “That is why I think children and adults need to learn together how to stay safe online, recognize harmful content and talk openly about what happens on the internet.”

According to the Disrupting Harm study published in April 2026, only around one third of children aged 12-17 in Montenegro (35%) say that their parents often or very often help them when something upsets them on the internet. The research also shows that nearly three quarters of children in this age group (74%) say they know more about the internet than their parents or caregivers.

“Children today grow up in a digital world that changes faster than many adults can follow,” said Michele Servadei, UNICEF Montenegro Representative. “Media, digital and AI literacy are becoming essential life skills – not only for children, but also for parents, caregivers, teachers and the wider community. Every child needs trusted adults who can listen, guide and support them when challenges arise online, while helping them think critically, make informed decisions and safely navigate the digital world.”

Rapid technological change, social media, online violence and the growing use of artificial intelligence are transforming childhood and creating new challenges for families, schools and institutions, while also opening new opportunities for learning, participation and skills development.

Working with children, parents, caregivers, schools and institutions across Montenegro, UNICEF supports initiatives that strengthen media, digital and AI literacy, promote safer online environments and help children develop the skills they need in a rapidly changing world.

Greater investments are continuously needed in media, digital and AI literacy through the education system, including through ongoing curriculum reforms, as well as stronger support for parents and teachers, so that children can safely navigate the digital world and develop the skills needed for the future.