FredoKiss becomes a UNICEF Malawi Champion for Children
Joining hands to amplify children's voices
Lilongwe, 12, February 2018. UNICEF Malawi and the popular Malawian hip hop artiste Fred Penjani Kalua popularly known as FredoKiss are coming together to raise their voices on behalf of children in Malawi.
UNICEF Malawi and FredoKiss, have signed a memorandum of understanding (MoU) making Fredokiss UNICEF Malawi’s first ‘Champion for Children’. UNICEF Champions for Children are prominent individuals from art, entertainment, sport or other fields of public life who contribute to raising awareness of children’s rights, in support of UNICEF’s work and advocacy for children.
Fredokiss is very inspirational to young people in Malawi. As a young artiste with a remarkable educational background, his music encourages and motivates the youth to work hard towards a bright future despite the challenges they face. Drawing from his personal life struggles, he uses his music to educate the general public on the daily challenges young people - especially those from disadvantaged backgrounds – deal with. His honest music lyrics reflecting real life situations of young people has helped him gain a loyal following from Malawians especially those who feel inspired by his “from the ghetto to a CEO story”. Recently, Fredokiss held a series of free music concerts across the country. The concerts ranked him as one of Africa’s and Malawi’s biggest crowd pulling artistes.
“Approximately half of Malawi’s population is children and many of them are faced with challenges that no child should have to deal with such as poverty, violence or they are not in school,” said Johannes Wedenig, Representative, UNICEF Malawi. “Fredokiss’ huge fan base and ability to speak directly to young people will support UNICEF in promoting key messages on ending child marriage and preventing school drop-out,” he added.
It is from this background that UNICEF Malawi has decided to partner with Fredokiss to use his influence to amplify issues affecting children in Malawi.
“Music has helped me to become a better person and influence positive change around me. The same with my life story, it influences my music and inspires others especially the youth. Becoming a UNICEF Champion for Children will help me and my team to do more for the children and youth of Malawi. I am looking forward to working with UNICEF to advocate for issues that affect children in Malawi,'' Fredokiss said.
FredoKiss Public Service Announcements are available here.
UNICEF promotes the rights and wellbeing of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.
For more information about UNICEF and its work for children, visit www.unicef.org.