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SBC Works!

Success stories in social and behaviour change from Eastern and Southern Africa

A group of school girls washing their hands to avoid the spreading of infectious diseases also wearing masks thus practicing COVID-19 restrictions.
UNICEF/UN0628796/Studio 19

About SBC Works

Social and behaviour change (SBC) – formerly called communication for development (C4D) – uses research and consultation to promote human rights, mobilize leadership, influence attitudes and social norms, and transform behaviours for the well-being of communities.

In UNICEF, SBC is guided by The Behavioural Drivers Model (BDM) and the Journey to Health and Immunization, which help diagnose and analyse what drives behaviour, design effective interventions targeting those drivers, and measure the achievements of such interventions in the field.

Success stories

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SBC Works! Comoros

Women leaders in action for under-immunized and zero-dose communities

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SBC Works! Ethiopia

Entertainment-education triggers behavior change among adolescents

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SBC Works! Mozambique

“É tic-tac, e já está!” – COVID-19 vaccine demand generation among adolescents (12-17 years old)

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SBC Works! Tanzania

Partnership with Tanzania Association of the Deaf (CHAVITA) to Promote COVID-19 Vaccine Demand among People with Special Needs

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SBC Works! Tanzania

Partnership with HelpAge International to promote vaccine equity and access for older people

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Human-Centred Design Helps Address Immunization Demand

Rwanda HCD Workshop Series’ Case Study

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SBC Works! Kenya

Partnership with the Inter-Religious Council of Kenya (IRCK) to endorse COVID-19 vaccination and bridge the COVID-19 vaccination gap

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SBC Works! Rwanda

Partnership with the Rwanda Red Cross Society (RRCS) to tackle COVID-19 Misinformation

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SBC Works! Zimbabwe

Interfaith dialogue to mobilize faith groups to influence social norms change and promote the uptake of COVID-19 vaccines

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SBC Works! Rwanda

RCCE response to support maternal, infant and young child nutrition in the context of COVID-19

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SBC Works! Zanzibar

Integration of SBC into the cholera preparedness and elimination plan

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C4D Works! Eritrea

Community engagement to end female genital mutilation

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C4D Works! Somalia

Addressing GBV-related social and gender norms through the Communities Care Programme

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C4D Works! Kenya

Spot it! Stop it! Changing attitudes and behaviours related to violence against children

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