I am. We are campaign

Who is going to protect the most vulnerable children?​ Please say, yes, I am.

UNICEF staff pause during a retreat at Ebolowa- South Cameroon
UNICEF/2024/Marie Guy Bandolo

The global challenge

In today's world, millions of children face unimaginable hardships:​

•Caught in the crossfire of conflicts​

•Forced to flee their homes​

•Struggling with hunger and neglect​

This is not just a crisis – it's an opportunity for transformative change.​

The scale of the challenge is staggering:​

•Nearly 1 in 5 children globally are living in or fleeing conflict zones​

•The world is experiencing the highest number of conflicts since World War II​

•Approximately 1 in 4 children face severe food poverty​

Now is the moment to lean in, not step back.​

Together, we are the force that will shape a brighter future for every child.

Videos

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UNICEF/2025/Zambia

Photos

UNICEF Cameroon Representative supports I am campaign
UNICEF/2025/Salomon Beguel & Chungom Emmanuel
Cameroon staff smiles in a photo with a tag I am
UNICEF/2025/Salomon Beguel & Chungom Emmanuel
Terra, the UNICEF mascot of climate change supports I am campaign
UNICEF/2025/Chungom Emmanuel and Salomon Beguel

Our Ambassadors and Champions

Djaili Amadou Amal supports I am campaign
UNICEF/2025/Chungom Emmanuel and Salomon Beguel
Stanley Enow supports I am campaign
UNICEF/2025/Chungom Emmanuel and Salomon Beguel