Tanzila battles gender stereotypes on and off the football field as Icchedana returns
- Available in:
DHAKA, 13 September 2022 – Icchedana, a drama series about a group of Bangladeshi adolescent girls who triumph over gender stereotypes and society’s restrictions, marks its highly-anticipated return to the small screen tomorrow.
Season 3 of the show continues the story of Tanzila, her all-girl football team and their community as they strive to make their own way, to avoid child marriage and to realize their ambitions. Icchedana is jointly created by UNICEF and the Ministry of Women and Children’s Affairs.
“Girls and women in Bangladesh have so much to contribute to society, yet they are being held back by discrimination and harmful practices. Icchedana highlights positive practices and encourages adolescent girls to thrive and fully participate in life. It is crucial to end child marriage and ensure that gender equality becomes a reality,” said Md. Hasanuzzaman Kallol, Secretary to the Ministry of Women and Children’s Affairs.
In Icchedana, adolescent girls from the fictional village of Haathmathali overcome the pressure to submit to early marriage, confront sexual harassment, and find ways to manage their menstrual hygiene. Season 3 features storylines about mental health, bullying and the impact of the COVID-19 pandemic on adolescents. The series highlights the need to invest in girls’ education, and the importance of encouraging young people to speak out on policies that affect them.
“Too many girls and women in Bangladesh suffer from discrimination, abuse and violence because of harmful social norms and practices. But change is possible. Icchedana is a celebration of what girls can achieve, and a call to each of us to join the fight for gender equality,” said Mr Sheldon Yett, UNICEF Representative to Bangladesh.
Girls in Bangladesh face many barriers to achieving their full potential. Fifty-one per cent of women were married before they turned 18. Married girls are over four times more likely to be out of school than unmarried girls, to the detriment of their health, well-being, education and career prospects. Child brides are more vulnerable to domestic violence, and their children are less likely to thrive.
“It is important for girls in Bangladesh to have a positive role model they can identify with. Tanzila shows that change is possible, and that girls can overcome adversity to win respect and equal treatment, especially if we are united and support and encourage each other,” said actress Priyam Archi, who plays the lead character Tanzila.
“There should be no difference in the way girls and boys are treated, or the opportunities we are given. Icchedana shows that girls’ empowerment is also good for boys – we become allies who help each other rather than rivals,” said Arosh Khan, who plays the role of Charger.
Note to the editor:
Icchedana will be broadcast on:
- BTV at 9:30 pm every Wednesday, from 14 September 2022
- Asian TV at 7:30 pm every Sunday, from 25 September 2022
- ATN Bangla at 11:20 pm every Tuesday, from 27 September 2022
UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. Across more than 190 countries and territories, we work for every child, everywhere, to build a better world for everyone.
For more information about UNICEF and its work for children visit www.unicef.org