UNICEF and Marriott Strengthen Partnership for Children and Families in Albania

Today, UNICEF and Marriott signed a memorandum of understanding to strengthen their collaboration in support of the rights and well-being of children in Albania. The partnership aims to raise awareness, foster engagement, and mobilize support for issues affecting children and young people.

The agreement reflects a shared commitment to improving the lives of children and families across Albania. Through this partnership, UNICEF and Marriott will work together to raise awareness and encourage community action on critical issues affecting children and youth. By combining Marriott’s reach and expertise with UNICEF’s mandate and local partnerships, the collaboration seeks to create lasting impact for children.

The memorandum also opens opportunities to explore innovative approaches that support children and their families. Marriott will promote responsible business practices and encourage customer engagement in support of UNICEF’s mission, helping reinforce positive social norms and behaviors that benefit children and communities. The partnership reflects a shared commitment to creating opportunities for every child to thrive, learn, and reach their full potential. It also supports UNICEF’s broader efforts to strengthen partnerships, engage the private sector as a force for good, and mobilize resources and expertise to advance the rights of children and young people.

The memorandum was signed following a meeting of UNICEF Albania’s Business Advisory Board, which brings together private sector leaders to explore innovative solutions and partnerships for children. Discussions focused on strengthening collaboration with the business community, advancing UNICEF’s priorities for children, and identifying new opportunities to mobilize expertise, networks, and resources in support of children and young people across Albania.