First Foods Initiative - Norms and Recommendations
Compliance of the Nutritional Composition and Labeling
Highlights
UNICEF studies conducted in 10 countries analyzed more than 600 marketed products in 15 cities, using criteria from the WHO Nutritional and Promotional Profiling Model (NPPM). The results showed that less than 20% of the products met minimum nutritional standards, and none fully complied with labelling requirements. Most of the products were imported, with limited local production, except in countries such as Benin, where local manufacturing reached 46%. The most common product categories—cereal-based infant flour, purees, and savory meals—accounted for over 83% of products but raised significant nutritional concerns. To address these challenges, the document proposes region-specific standards for four key food categories: Cereal-based infant flour, purees, savory meals, and cereal-based snacks.
Rapid population growth and urbanization have significantly changed the eating habits of children, even at a young age, leading to an increased consumption of ultra-processed foods high in sugar, trans fats, and additives, often replacing fresh, nutrient-dense foods. This trend highlights the urgent need for strict regulations to protect children’s health. The proposed standards aim to harmonize practices across ECOWAS member countries by providing a coherent, regionally adapted framework. The standards focus on reducing sugar and sodium intake while providing the necessary energy and macronutrients necessary for healthy growth and development. The document also emphasizes the need for stronger labelling and marketing regulations to eliminate misleading claims and provide clear, accurate information to consumers. Finally, the document provides practical recommendations to improve the nutritional quality of complementary foods in West Africa. These measures aim to protect child health, reduce nutritional inequalities and promote sustainable practices in the region.
