Strategic Communication and Partnerships
Driving public action to accelerate the realization of children’s rights
With 57 per cent of the population below the age of 18, Uganda is a young country and there is no doubt that the nation’s future lies with its children. These children need advocates to look out for their interests and ensure their voices are heard and rights respected.
Children are also vulnerable to a host of child protection risks, including sexual abuse in communities, child labour, early marriage and female genital mutilation. These risks are influenced by social norms that condone such harmful practices.
Despite the existing policy and legal framework in place, to protect the rights of children, their rights are still violated.
Many Ugandan policy makers and practitioners, as well as the public, have limited knowledge about child rights, hence the need to regularly create awareness about the situation of children, and move people to act for children.
UNICEF continues to put children’s rights in the public spotlight and on the national agenda.
Through its four pillars - Public Advocacy; Civic Engagement, including child participation; Communication for Development; and Private Sector Partnerships – the Strategic Communication and Partnerships works with key child rights stakeholders (Government, civil society, including youth, adolescents and children, faith-based organizations and private sector) to mobilize a mass movement that drives public action to accelerate the realization of child rights in Uganda, especially of the most vulnerable and deprived children.