Fathers are the most valuable, yet most underutilized child development resources

11 June 2018
Father playing with his son
UNICEF Serbia/2017/Pancic

Belgrade, 11 June 2018 – Father's Day will be celebrated all over the world on 17 June, 2018.

On Father’s Day 2017, UNICEF and partners came together for the first time to rally around good parenting for babies’ healthy brain development. We asked dads, spouses and children to share a super dad moment showing that you do not need super powers to be a super dad.

With the support of more than 100 countries and 74 ambassadors, influencers and partners, in just two weeks, UNICEF collected 4.405 super dad moments and engaged 2.6 million people.

This year, within the campaign "Early Moments Matter", we want to include even more super dads and emphasise the importance of father's role in the growth and development of the child.

We want to help bring down barriers that prevent fathers from spending quality time with their children.

Having this goal, this year's Father's Day will be marked with the support of numerous individuals, athletes and companies. They will speak about positive parenting, through their personal examples, send a message about the importance of a father in raising children and companies will enable their employees, who are fathers, to spend more time with their children.

Fathers in Serbia are rarely involved during pregnancy, childbirth or later in nurturing care of their babies. When a child is three to five years old, only 36.5 percent of fathers follow daily activities of the child, including learning or playing with him/her.

Father's Day is an opportunity to encourage all fathers to change these statistics, to play an active role in the healthy development of their young children and become their heroes.

Children's health, happiness, well-being, learning ability and professional achievements in adult life are determined by experience in the earliest childhood.

Positive interaction of the child with parents, especially with her father, positively influences the child's psychological health, self-esteem, development of social competences, learning and prevention of possible psychological problems in adolescence.


About ‘Super Dads’

The ‘Super Dads’ initiative is part of UNICEF’s #EarlyMomentsMatter campaign, which aims to drive increased understanding of how children’s environments and experiences in early childhood can shape their future health, well-being, ability to learn, and even how much they will earn as adults.

Multimedia content including the Father’s Day videos, photos and parenting tips will be shared on 17 June on UNICEF social networks followed by hashtags #SuperTata #SvakiTrenutakJeVazan #FathersDay #SuperDad #EarlyMomentsMatter @unicefsrbija.

Media Contacts

Jadranka Milanovic

Communication Officer


Tel: + 381 11 3602 104

Tel: +381 63 336 283


UNICEF promotes the rights and wellbeing of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.

For more information about UNICEF and its work for children, visit www.unicef.org/serbia

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