UNICEF Cards are back in time for the holidays

10 November 2021
UNICEF Cards are back in time for the holidays
UNICEF Philippines

Manila, 10 November 2021 – This Christmas, gift loved ones with a limited-edition UNICEF Christmas Card box set designed by award-winning graphic artist Robert Alejandro and help send smiles and hope to vulnerable Filipino children.

In celebration of the organization’s 75 years of global work for children, UNICEF is teaming up with the artist Robert Alejandro, more popularly known as “Kuya Robert”, to design greeting cards exclusively for the holiday season and as part of the UNICEF Basket of Hope campaign to help fund lifesaving programs for children.

Robert Alejandro
UNICEF Philippines
For its 75th anniversary, UNICEF brings back their iconic Christmas cards featuring the works of award-winning artist Robert Alejandro.

A collector of UNICEF cards since childhood, Robert Alejandro shares his thoughts on the partnership. "I was very excited when UNICEF tapped me to be part of this project to celebrate their 75th anniversary. I grew up knowing how UNICEF helps children around the world ensuring they have access to basics like health care, education, clean water, and aid in emergencies. Being asked to design for such an iconic product is a dream come true for me. I am honored to be a part of the UNICEF Cards legacy,” says Alejandro.

The pandemic leaves children at their most vulnerable

The COVID-19 pandemic unleashed a global crisis that continues to overturn children’s lives everywhere. As children face a rapidly changing world, they need hope now more than ever.

UNICEF’s Chief of Fundraising and Partnerships, Susanna Snyman shares, “We all need hope in these difficult times, especially the most disadvantaged children and families. We are grateful to have Robert design these delightful cards as a token for all donors who contribute to UNICEF’s work for children.”

“These two years have been tough for all of us, most especially the children,” says Alejandro. “I wish that even just for the holidays, they would forget that there was a pandemic and enjoy being with people they love and who love them back.”

Every donation to the UNICEF Basket of Hope helps ensure that children have access to education, nutrition, and routine vaccinations especially in the pandemic.
UNICEF Philippines
Every donation to the UNICEF Basket of Hope helps ensure that children have access to education, nutrition, and routine vaccinations especially in the pandemic.

Deliver hope with UNICEF Christmas Cards

What is it that makes the holidays distinctly Filipino? Robert Alejandro shares his inspiration for designing the cards. “I’ve always been inspired by Philippine culture. I love how we live,” he says. “I believe we are a wonderful and kind people. We are fun loving, so incredibly unique, and so connected to each other. I’ve always wanted that to be seen and felt through my art.”

Through these cards designed with the theme “A Filipino Christmas”, UNICEF hopes that the reminder of joy, friendship, and a wish for a better year ahead can spark a chain of hope as donors send them out to friends and family this holiday season.

Each limited-edition box set contains twelve cards in four unique designs for Christmas and everyday celebrations. Get one box set when you sign up to be a monthly donor starting at P600 every month or for every one-time donation of P1,000. Every donation will help provide vulnerable children improved access to learning tools and resources, health and nutrition services such as life-saving vaccines, and emergency support.

Official hashtags:  #UNICEFChristmasCards  #UNICEFBasketOfHope

Media contacts

Niko Wieland
Chief of Communication
UNICEF Philippines
Tel: +63 917 867 8366
Marge Francia
Advocacy & Communication Specialist
UNICEF Philippines
Tel: +63 917 858 9447

About UNICEF Cards

UNICEF's first greeting card was a painting by seven-year-old Jitka Samkova, whose village in Czechoslovakia received UNICEF emergency assistance in the form of food and medicine following World War II. Since then, giants of contemporary art, including Picasso, Matisse, Miro and Chagall, have created original artwork for the cards. Every greeting card will help fund lifesaving vaccines, nutrition, education, and emergency relief for the world's most vulnerable children.

About the artist

Known as “Kuya Robert” to his art students and fans, Robert Alejandro is an award-winning graphic artist, illustrator, painter and crafter, and one of the pillars of the Filipino arts and crafts shop Papelmelroti. He is also one of the founding members of the children’s book illustrators organization Ang Illustrador ng Kabataan (Ang INK). See more of his work at robertalejandro.com or in his Instagram @robert_alejandro.


UNICEF promotes the rights and wellbeing of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.

For more information about UNICEF and its work for children in the Philippines, visit www.unicef.ph.

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