Cebu Pacific and UNICEF renew Change for Good partnership

UNICEF’s Anne Curtis collects Change for Good aboard Cebu Pacific flight

03 July 2018

Cebu Pacific (PSE:CEB), the Philippines' leading airline, and the United Nations Children's Fund (UNICEF) renewed their partnership for the Change for Good program. CEB is the first airline partner of UNICEF for Change for Good in Southeast Asia and the only partner in the Philippines. To date, CEB is also the only local airline partner who raises funds to benefit children in its home country.

To signify the partnership renewal, UNICEF Advocate for Children Anne Curtis surprised passengers on a Cebu Pacific flight from Cagayan de Oro to Manila when she collected donations for UNICEF’s Change for Good program. Ms. Curtis proudly showed the filled-up collection bag and thanked all passengers who gave their spare change to benefit Filipino children.

“Collecting donations on board gave me a chance to tell passengers just how much their spare change can make a difference in children’s health and nutrition. I’ve been to Bobon, Northern Samar and I saw that children need medicine and trained health workers to combat malnutrition and other diseases. So the next time you see a flight attendant bring the Change for Good bag down the aisle, please give your spare change. Any amount, no matter how big or small, goes a long way for children’s health and nutrition,’’ said Anne Curtis, UNICEF Celebrity Advocate for Children. 

“We are hugely grateful to Cebu Pacific and its flying public for helping children stay healthy and alive through the Change for Good program. Through the tireless and enthusiastic support of the crew and passengers, we have been able to give thousands of children and pregnant women access to vital health and nutrition services,” said Lotta Sylwander, UNICEF Philippines Country Representative.

Launched in 2016 with Cebu Pacific, the Change for Good program is an innovative global partnership between UNICEF and the international airline industry. The alliance is designed to collect spare currency from passengers and convert these into life-saving materials and services for vulnerable children around the world. Since its launch in 1987, it has generated over US$160 Million for children in need.

Media contacts

Zafrin Chowdhury
Chief of Communication
UNICEF Philippines
Tel: +63 917 867 8366
Marge Francia
Communication Officer
UNICEF Philippines
Tel: +63 917 858 9447


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