UNICEF appoints the singer Yara Regional Ambassador

AMMAN, 26 December 2020 - UNICEF appointed today the singer Yara Regional Ambassador for the Middle East and North Africa. 

“I am just delighted to receive this appointment with UNICEF,” Yara said after signing the contract. “I look forward to working with my friends at UNICEF to advance children’s issues across the region.”

The appointment ceremony was held through online video conferencing.

“It is an absolute honour to welcome Yara to the UNICEF family in the region,” said Ted Chaiban, UNICEF Regional Director for the Middle East and North Africa. “We are grateful for all of Yara’s effort to support our work especially in the #MaskUp campaign to encourage more people to wear masks to protect against the COVID-19 pandemic.”

In her new role, Yara will primarily focus on UNICEF’s efforts to reach more people with credible information including on COVID-19 and the health and prevention measures.

Yara is one of the best-known singers of her time across the region. Her songs have been played hundreds of millions of times across entertainment outlets and music streaming platforms. She released six albums with songs in different dialects in Arabic, making her extremely popular in different parts of the region. Yara has nearly 24 million followers on the different social media platforms and enjoys a large fanbase.

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About Yara:

Carla Nazih Al-Berkashi, known by her stage name as Yara, is a Lebanese singer. She was born in 1983 in Deir el Ahmar, Lebanon. Her song "Hob Kbeer" marked the beginning of her career in 2005. Yara has since released six highly popular albums in different dialects in Arabic, and cooperated on several duets with a number of famous singers. She is a former Ambassador to the Lebanese Red Cross and the European Union where she focused on youth. Yara lives in Dubai.