09 January 2024

A Behavioural Playbook for Public Health Responses

What is the Behavioural Playbook for Public Health Response? Effective public health responses require a comprehensive range of policy solutions, including epidemiological and behavioural data, specific expertise in community engagement as well as social and behaviour change strategies, investment in healthcare systems, a well-trained and well-equipped workforce, reliable supply chains and coordinated public health and social measures. This playbook focuses on Social and Behaviour Change (SBC) solutions to public health crises, drawing upon promising SBC initiatives that were deployed during the COVID-19 pandemic within the Middle East and North Africa (MENA).The playbook has been created as a resource for practitioners within UNICEF and beyond, distilling lessons learned from the MENA region to shape more effective strategies for future responses to epidemics, pandemics and other types of health crises - using an SBC lens. Applying an SBC lens to public health crises Lessons learned from the COVID-19 response across the MENA region Inform future public health responses Effective public health responses also rest on a strong foundation of ‘preparedness’, which tends to be organised as a cycle of continuous activities rather than having a beginning and end point per se. As a complement to this foundation, this playbook is structured along four general phases of response to a public health crisis: Phase 1: Emergence of the Virus Phase 2: Continuous Adaptation Phase 3: Vaccine Rollout Phase 4: Recovery and Integration We also address two cross-cutting themes that span across the response phases follow the sections on the four phases: Social and Behavioural Data Economic and Social support
13 April 2023

It's Everyone's Business

Why this guide? Prior to COVID-19, the MENA region presented a high coverage (90%) for routine childhood vaccinations,1 indicating a historically high acceptance of vaccination. This trend reversed during the pandemic, as research showed that the region had one of the lowest COVID-19 acceptance rates globally.2 A range of barriers amplify low vaccine acceptance, even when vaccines are available. According to the Behavioural Drivers Model (BDM),3 these barriers can be considered at three levels: Psychological and individual barriers Sociological barriers, Environmental and systems barriers   Using social and behavioural change (SBC) approaches, practitioners can design effective solutions to tackle the barriers that are most evident in their countries.  Private sector partnerships have the potential to support SBC outcomes around vaccination. Mutual engagement on health and social issues can also be beneficial to the private sector by increasing brand awareness and improving its reputation and trust. They can also help diversify a consumer base and reduce the impact of the pandemic on operational capacity. Businesses can also be used to serve our communities by leveraging its assets, marketing capacity, as well as its voice and expertise. This guide captures examples from the COVID-19 vaccination campaigns in the MENA region, with a view to helping programme managers, policymakers and public and private organisations benefit from applying social and behavioural sciences to broader vaccination challenges across different contexts. Understanding how private sector engagement has been beneficial during the pandemic and framing it in social and behavioural sciences will allow us to respond and scale more effectively in the next health emergency. What is it about? This guide builds a case for private sector partnerships, highlighting how businesses can leverage their assets, expertise, voice and influence to increase vaccination in the MENA region. It presents 12 concrete partnership ideas to address the barriers people may face in the vaccination journey and showcases relevant experiences and case studies from vaccination against COVID-19 in the region. These ideas can be utilised to inform and support not only ongoing COVID-19 vaccination campaigns, but also broader vaccination efforts. This guide also contains insights into the barriers to engagement for businesses and potential motivators that could be leveraged to encourage businesses to get involved. Who should use it? This guide will be useful to public sector practitioners working in public health, vaccination, and partnerships. Private sector organisations will find it equally useful in order to explore partnership opportunities with public sector organisations such as UNICEF.  How should you use it? This tool can be used without any prior knowledge of social and behavioural sciences. You can use it as an inspiration for designing your programmes and activities. Bear in mind that these ideas will need to be refined and tested in local contexts before applying and scaling them up.  How was it developed We conducted a rapid desk review and a series of consultations with UNICEF Country Offices in the region to collect case studies of private sector partnerships. We have highlighted the value of behavioural science in these examples and suggested ways of capitalising on behavioural insights in our work.  A co-design workshop with the private sector was held to test the approach and ideas presented in  this guide.
14 December 2022

Social protection responses to COVID-19 in MENA:

"Social protection responses to COVID-19 in MENA: Design, implementation and child-sensitivity - cover COVID-19 has affected all countries in the Middle East and North Africa (MENA) region, and groups already vulnerable before the crisis, such as children, have been particularly affected. Social protection can promote children’s well-being and…, The One Pagers series, One pager thumbnail Yemen: Design, implementation and child-sensitivity of social protection responses to COVID-19, English Arabic, One pager thumbnail United Arab Emirates: Design, implementation and child-sensitivity of social protection responses to COVID-19, English Arabic, One pager thumbnail Tunisia: Design, implementation and child-sensitivity of social protection responses to COVID-19, English Arabic, One pager thumbnail Syria: Design, implementation and child-sensitivity of social protection responses to COVID-19, English Arabic, One pager thumbnail Sudan: Design, implementation and child-sensitivity of social protection responses to COVID-19, English Arabic, One pager thumbnail Saudi Arabia: Design, implementation and child-sensitivity of social protection responses to COVID-19, English Arabic, One pager thumbnail Qatar: Design, implementation and child-sensitivity of social protection responses to COVID-19, English Arabic, One pager thumbnail Palestine: Design, implementation and child-sensitivity of social protection responses to COVID-19, English Arabic, One pager thumbnail Oman: Design, implementation and child-sensitivity of social protection responses to COVID-19, English Arabic, One pager thumbnail Morocco: Design, implementation and child-sensitivity of social protection responses to COVID-19, English Arabic, One pager thumbnail Libya: Design, implementation and child-sensitivity of social protection responses to COVID-19, English Arabic, One pager thumbnail Lebanon: Design, implementation and child-sensitivity of social protection responses to COVID-19, English Arabic, One pager thumbnail Kuwait: Design, implementation and child-sensitivity of social protection responses to COVID-19, English Arabic, One pager thumbnail Iraq: Design, implementation and child-sensitivity of social protection responses to COVID-19, English Arabic, One pager thumbnail Jordan: Design, implementation and child-sensitivity of social protection responses to COVID-19, English Arabic, One pager thumbnail Iran: Design, implementation and child-sensitivity of social protection responses to COVID-19, English Arabic, One pager thumbnail Egypt: Design, implementation and child-sensitivity of social protection responses to COVID-19, English Arabic, One pager thumbnail Djibouti: Design, implementation and child-sensitivity of social protection responses to COVID-19, English Arabic, One pager thumbnail Bahrain: Design, implementation and child-sensitivity of social protection responses to COVID-19, English Arabic, One pager thumbnail Algeria: Design, implementation and child-sensitivity of social protection responses to COVID-19, English Arabic