Cartoon Network Middle East Collaborates with UNICEF Middle East & North Africa on anti-bullying campaign CN Buddy Network
Dubai, UAE, 16 November 2021: Cartoon Network Middle East has collaborated with UNICEF’s Regional Office in the Middle East and North Africa to produce and promote content to raise awareness on the topic of bullying; as part of Cartoon Network’s EMEA-wide anti-bullying initiative, CN Buddy Network.
CN Buddy Network rolled out in the Middle East region in 2019, focusing on educating children and parents about the effects of bullying, both in the online and physical world. The initiative provides practical ways to counter bullying, emphasising the importance of friendship and kindness and encouraging children aged 5 to 12 to ‘Be a buddy, not a bully.’
Mohamed Sheiha, Head of Marketing, Digital & Communications, WarnerMedia MENAT, said: “No child should have to endure bullying. Cartoon Network’s CN Buddy Network aims to raise awareness of bullying and to promote friendship and kindness. It is a priority for us to address this issue in a way that is positive, supportive, and relevant to kids. We are thrilled to be partnering with UNICEF MENA in our efforts to raise awareness of the issue in the Middle East.”
Juliette Touma, Regional Chief of Advocacy and Communications at UNICEF Middle East & North Africa, said: “Bullying can have harmful and long-lasting consequences on children, affecting their emotional and mental wellbeing. We are happy to cooperate with Cartoon Network Middle East on CN Buddy Network campaign – a key initiative to protect children from the scourge of bullying.“
Working in close collaboration with UNICEF and drawing on the global organisation’s expertise, Cartoon Network Middle East will air a series of programmes to coincide with Anti-Bullying Week, which runs from 15-21 November, as a central part of its CN Buddy Network campaign. The network will release a new piece of content every day, including a song-and-music video with Kuwaiti star Humood Alkhudher, a rap track from Cartoon Network’s Laith the King characters, as well as a series of awareness videos.
The CN Buddy Network campaign uses TV content, events, and digital and social outreach to spread its anti-bullying message.
About Cartoon Network
Cartoon Network is a division of WarnerMedia and the #1 global animated series network, offering the best in original content for kids and families with such hits as Ben 10, Craig of the Creek, DC Super Hero Girls, The Amazing World of Gumball, Teen Titans Go!, Victor and Valentino, and more. Seen in more than 185 countries, over 450 million homes and in 33 languages, Cartoon Network inspires the next generation of creators and innovators by engaging its audience at the intersection of creativity and technology. Its award-winning pro-social initiatives, Stop Bullying: Speak Up and CN Buddy Network are acknowledged and often used resources for kids and adults looking for tools that can assist in dealing with the ongoing issue of bullying.
WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands including: HBO, HBO Max, Warner Bros., TNT, TBS, truTV, CNN, DC Entertainment, New Line, Cartoon Network, Adult Swim, Turner Classic Movies and others. The organization also includes Xandr’s suite of advanced advertising solutions designed to help to improve advertising for brands, publishers, and consumers.
WarnerMedia is part of AT&T Inc. (NYSE:T).
UNICEF promotes the rights and wellbeing of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.
For more information about UNICEF and its work for children, visit www.unicef.org/mena
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