Communication for Development
Understanding people, their beliefs and values, the social and cultural norms that shape their lives.
C4D involves understanding people, their beliefs and values, the social and cultural norms that shape their lives. It involves engaging communities and listening to adults and children as they identify problems, propose solutions and act upon them. Communication for development is seen as a two-way process for sharing ideas and knowledge using a range of communication tools and approaches that empower individuals and communities to take actions to improve their lives.
Our Communication for Social Change initiative to change harmful attitudes and beliefs around children with disabilities has contributed to a reduction of stigma against disability.
We also work to change cultural and social norms that contribute to the high level of tolerance towards violence in Georgia.