Children and digital marketing: rights, risks and opportunities

Highlights

Offers a view of the digital marketing landscape from a child rights perspective, and aims to provide a basis for marketing practices that better respect children's rights. The paper outlines drivers and features of the industry landscape and concludes with a brief description of the regulatory context, while section three focuses on understanding the impact of digital marketing on children's rights. This paper also turns to marketing actors, breaking down their roles in the value chain and potential interferences with children's rights. As the basis for ongoing discussion, the paper offers suggestions for the next steps and opportunities for positive change.