Children and digital marketing

Highlights

The children and digital marketing toolkit for industry emerges out of the process of research and consultation that led to publication of the UNICEF discussion paper Children and Digital Marketing: Rights, risks and opportunities.

This toolkit was developed through engagement with a wide range of stakeholders and outlines tangible suggestions for putting children first when it comes to marketing and engagement online. It provides concrete advice for companies committed to considering the experience of children along the digital marketing value chain.