Responsible Innovation in Technology for Children (RITEC)

Embedding children’s well-being into digital play by design

Two children engage in digital play with their parents.
Ritec Graphic
For millions of children worldwide, digital play is a central part of growing up. Video games, playful apps and platforms, and other virtual environments shape how children learn, connect, and explore the world. 

Evidence shows that digital play can support children’s wellbeing by fostering creativity, autonomy, connection, and a sense of achievement. But these benefits are not automatic. They depend on how digital play experiences are designed. Without shared standards or intentional design choices, the same environments can undermine children’s safety, agency, and development. 

Responsible Innovation in Technology for Children (RITEC) is a global initiative led by UNICEF in partnership with the LEGO Foundation, the LEGO Group, the Joan Ganz Cooney Center and Games for Change to embed children’s wellbeing into everyday digital play design and development across the industry.

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RITEC’s mission

RITEC began as a research effort to understand how digital play affects children’s well-being and which design choices matter most. This work led to the creation of the RITEC-8 framework and the RITEC Design Toolbox, providing practical guidance for designing digital play with children’s well-being in mind. 

RITEC now focuses on implementation, working with the digital play ecosystem to move from evidence-based research and tools to real-world practice. 

Through a new Community of Practice, targeted leadership engagement with senior decision-makers across the gaming ecosystem, and practical guidance, RITEC supports designers, companies, and educators in embedding children’s well-being-by-design into how digital play is designed and developed.  

A child smiles during activities at the UNICEF-supported child-friendly space
UNICEF

How RITEC works

RITEC supports the ecosystem to:

  • Design digital play experiences that protect children’s safety, security, and agency
  • Build environments that support wellbeing rather than undermine it
  • Align on shared responsibility across creators, publishers, studios, platforms, and educators
  • Engage the global gaming industry in defining new standards for designing digital play for children 

Get Involved

RITEC is building a practical movement for wellbeing-by-design in digital play.

  • Discover the research that drives our work. 

    UNICEF Innocenti, in partnership with the University of Sheffield, New York University, City University New York and the Queensland University of Technology, explore the question: can video games contribute to the well-being of children and, if so, how?

  • Explore the RITEC Design Toolbox:

    Use evidence-informed resources to embed children’s well-being into design and product development decisions.

  • Stay tuned for RITEC’s upcoming advocacy events, including:

    - RITEC’s designers' workshop at the London Games Festival (15 April 2026). 

  • - RITEC's panel and designer's workshop at Games for Change Seoul (21 May 2026)
  • - Games for Change New York (21 July 2026)

    - RITEC’s Community of Practice gathering (23 July 2026)

    - Gamescom (28 August 2026)

  • Coming soon! Join the Community of Practice:

    Connect with peers, share learning, and help shape practical approaches.

  • Join our mailing list: