Tools for companies
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This section features guidance and tools developed by UNICEF in collaboration with industry, policy makers, civil society and other stakeholders. The material below offers a range of guidance for companies to assess, consider and act on taking children’s rights into account in their policies and processes.
Online Gaming and Children’s Rights: Recommendations for the Online Gaming Industry on Assessing Impact on Children
These Recommendations are designed to guide and support online gaming companies through a process of incorporating child rights considerations throughout their business activities. Compiled with extensive inputs from the industry, they highlight some of the key child rights considerations for online gaming companies of all kinds, from game developers, publishers, distributors, platforms, esports companies and streaming services. They build on a UNICEF Discussion Paper on Online Gaming and Child Rights published in 2019 and extensive engagement with the online gaming community. Read more about the background and purpose of this document here.
Online Gaming and Children’s Rights: Recommendations for the Online Gaming Industry on Assessing Impact on Children [PDF]: English
Launch of the UNICEF Recommendations for the Online Gaming Industry on Assessing Impact on Children:
Children and Digital Marketing: Industry Toolkit
This toolkit provides concrete advice for companies committed to considering the experience of children along the digital marketing value chain. Building on the discussion paper on Children and Digital Marketing: Rights, Risks and Opportunities, UNICEF engaged a wide range of stakeholders to develop these tangible suggestions for putting children first when it comes to both the means of advertising (timing, placement, context, and form) and the methods (use of personal data).
Children and Digital Marketing: Industry Toolkit [PDF]: English
Children’s Online Privacy & Freedom of Expression: Industry Toolkit
The Toolkit contains (1) five General Principles that set out the shared responsibility to protect, respect and realize children’s privacy and expression rights in a digital world and (2) a Checklist for Companies to assess their policies and practices with regard to obtaining, using and retaining children’s personal data; ensuring children’s access to information; and educating and informing children online. The General Principles provide a child rights-based approach to privacy and freedom of expression for national authorities, industry, parents and educators, and the Checklist helps companies bring this approach into practical action.
UNICEF ITU Industry Guidelines on Child Online Protection
The Guidelines provide a framework with five key pillars [PDF] for how companies can work to ensure children’s safety when using the Internet or any of the associated technologies or devices that connect to it. They also provide guidance to companies on identifying ways in which they can advance children’s rights and facilitate responsible digital citizenship, learning, and civic participation. The Guidelines also include sector-specific checklists that recommend actions for various actors including: mobile operators, Internet service providers (ISPs), content providers, and online retailers to name but a few.
Child Online Protection Guidelines for Industry [PDF]: English, French, Spanish, Japanese
Child Online Protection Guidelines for Mobile Operators [PDF]: English
UNICEF Mobile Operator Child Rights Self-Assessment Tool
This tool provides guidance for mobile operators on assessing their policies and processes as they relate to the workplace, marketplace and community. The excel-based tool allows companies to review child rights considerations by functional area, and is accompanied by a PDF guide that provides background and recommendations for each assessment criteria.
Mobile Operator Child Rights Self-Assessment tool [MS-XLS]: English, Spanish, French
Mobile Operator Child Rights Self-Assessment Guide [PDF]: English, Spanish, French
Millicom experience in assessing children's rights: This report details the process Millicom undertook to carry out child rights assessments of its internal policies and processes. The results of assessments have helped to refine Millicom's global corporate responsibility strategy, prioritize programmes, and develop action plans for children's rights in key countries of operation.
VIDEO: Millicom Vice President Corporate Responsibility Milka Pietikainen talks about the business case for taking a child rights approach
Business Child Online Safety Assessment Tool
This tool provides guidance for any company that provides or makes use of Internet and associated technologies to assess how children’s rights in a digital world are considered in their policies and processes. The tool is based on the UNICEF ITU Child Online Protection Guidelines for Industry.
Brief on how companies can use the Child Online Assessment Tool
VIDEO: LEGO Head of Global Online Safety, Dieter Carstensen talks about the COSA tool
Child Online Safety Assessment tool [MS-XLS]: English, Spanish, French
Child Online Safety Assessment Guide [PDF]: English, Spanish, French
UNICEF GSMA Notice and Takedown Guide
This guidance document provides insights to help companies establish policies and practices to support the prompt and effective removal of online child sexual abuse material. [PDF] English, Spanish
VIDEO: GSMA Director Public Policy Jenny Jones talks about Children and Internet