Timely, accurate information plays a critical rom in protecting the health and wellbeing of conflict-affected children and their families. Communication for Development response is crucial in supporting programme sections to engage communities for behaviour and social change for the adoption of positive family care practices, strengthen social accountability, shift social norms and enhance demand for and use of services especially among the most vulnerable and marginalized communities in Yemen.
The strong partnership with local organisations is key when engaging with communities to enhance on knowledge and skills on health, nutrition, child protection, education and hygiene practices.
In Yemen, Communication for Development (C4D) is working with governmental and civil society organizations on social and behavior change communication interventions, focusing on core essential family practices which includes high impact lifesaving practices as handwashing with soap at critical times, exclusive breastfeeding followed by age-appropriate complementary feeding, completion of immunization for children by the age of two years, safe motherhood and newborn care. The interventions also include building resilience among communities to respond to outbreaks such as Acute Watery Diarrhea (AWD)/cholera, diphtheria, measles and others.
UNICEF C4D mobilizes community resource people as agent of change including religious leaders, teachers and local media, to engage communities through dialogue, house-to-house visits, group sessions and mass media interventions.