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Lauching of Communication Campaign on Intergrated Early Childhood Development in Thua Thien Hue province

© UNICEF Viet Nam \ Nguyen Thi Thanh Huong

Thua Thien Hue, 7th October 2005 – The first ever sub-national Communication Campaign on Integrated Early Childhood Development has been launched in Thua Thien Hue province of Viet Nam today. This provincial campaign is to reinforce the National Media Campaign the “Wonderful First Years” which was carried out in 2003.

Jointly organized by UNICEF, Thua Thien Hue People’s Committee and various provincial departments including Women’s Union, Education Service, Health Service, Culture and Information; and Commission for Population, Family and Children, the campaign aims at raising awareness of the people in Thua Thien Hue about the importance of early childhood development, especially psychological care for small children.

“We, at Thua Thien Hue are very proud to be the first province to carry out the IECD campaign. The launching ceremony today is the result of nearly one year of hard work on the preparation for the campaign, which also showed the effective cooperation between different agencies of the province in taking care for children” said Mr. Ngo Hoa, Deputy Chairman of Thua Thien Hue People’s Committee who is also the Chairman of the Provincial IECD Steering Committee.

Through mass media and interpersonal communication, the organisers wish to draw attention of parents and caregivers to the children’s needs in their first years of live including adequate nutrition, good health care for both mothers and children, access to safe water and proper sanitation, an environment full of love and free from violence as well as proper psychosocial care through good stimulation and early learning.

The recent assessment has shown that many parents, particularly in poor areas of Thua Thien Hue province, are unaware of the psychosocial needs of their children and the fact that babies are eager to learn the moment they are born.

The messages of the campaign, therefore, encourage caregivers, especially fathers (and important men in family) to care for the children since they are in the mothers’ wombs, to spend more time talking and playing with their children as it will not only help the children to grow up healthy but also to promote their social, emotional, cognitive and moral development.

“This coordinated, integrated approach is essential to ensure the survival, optimal growth and development of children. Intervening early helps avoid future, costly problems for society. Investment in young children is one of the best investments one can make for the long-term development of every nation and its citizens,” said Christian Salazar, Officer-in-charge of UNICEF Viet Nam.

It is estimated that there are 1.639.000 newborns a year in Viet Nam, this kind of campaign will help to ensure the best start in life for many young children.

Participating in the ceremony were Ms. Nguyen Thi Thuy Hoa, Deputy Director of the Thua Thien Hue People’s Committee, Mr. Christian Salazar, Senior Programme Coordinator of UNICEF Viet Nam, Mme Nguyen Thi Oanh, Vice Chairperson of Viet Nam Women’s Union, representatives of various national and local government agencies, media as well as parents and children in Thua Thien Hue province.  Famous singer Van Khanh also joined the ceremony as the celebrity for the event.

The ceremony will be followed by a demonstration of the participants to bring the campaign’s messages to the people in Hue city. The campaign is planned to go on in 6 months from October 2005 to March 2006.

For further information, please contact:

UNICEF Viet Nam:  

Nguyen Thi Thanh Nga (Ms), Education Section,
  Tel: 844 - 942 5706,

  Nguyen Thi Thanh Huong (Ms), Communication Section,
  Tel: 844 - 942 5706,

Thua Thien Hue Women’s Union:

Tel: 84 54822144




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