Early action for a Safe, Clean and Green ASEAN for every child
A media campaign to spread positive messages on child-focused disaster risk reduction

- Available in:
- English
- Tiếng Việt
The media campaign “a safe, clean and green ASEAN for every child” is launched to spread positive messages, voices and attract the attention and participation of authorities at all levels, whole communities, especially children, in raising public awareness of child-focussed disaster risk reduction. The campaign also marks the year that Viet Nam is chair of the ASEAN Committee on Disaster Management in 2023.
Southeast Asia is one of the most vulnerable regions in the world to natural disasters, with intensifying natural disasters – floods, storms, heatwaves and droughts – a severe threat to communities that causes average annual economic losses of up to US$86.5 billion to countries in the region. Recently, disaster risk management in ASEAN has shifted from "responding" when a disaster occurs to "early action" to realize active disaster risk reduction. As chair of the ASEAN Committee on Disaster Management in 2023, Viet Nam is demonstrating its pioneering role within the region in implementing "early action".
Following the successful media campaign "Together we act – For a safe, clean and green Viet Nam for every child'' in 2022, the Viet Nam Disaster and Dyke Management Authority, Standing Office of the National Steering Committee for Natural Disaster Prevention and Control, with the support of the Government of Japan, is further coordinating with UNICEF Viet Nam to launch the campaign "a Safe, Clean and Green ASEAN for every child".
The campaign kicked off with a series of exciting activities to mark the National Week for Disaster Prevention and Control in May 2023 with the theme “From response to anticipatory action”.
Launched at the end of April 2023 and bursting with activities over three consecutive days (May 18-20) in Hoi An, Quang Nam province, students experienced interesting, attractive, meaningful activities. Some 350 unique and impressive pieces of work from the painting contest “In celebration of Viet Nam’s chairmanship of ASEAN Committee on Disaster Management 2023”, more than 100 teachers trained to hold "Extra-curricular activities on natural disaster prevention and control in schools" and more than 600 students and delegates participating in the Ring the Golden Bell Quiz Game and attending the Celebration of the National Week for Natural Disaster Prevention and Control 2023 underline the event’s impact.
Following the event, there will be two engaging contests for students aged 6-18 years nationwide:
- English Speaking Contest For Children on disaster risk reduction and climate actions from July 25 to August 25, 2023, with more than VND 200 million in gifts and the opportunity to represent the youth of Viet Nam to speak at the 11th ASEAN Ministerial Meeting on Disaster Management in Quang Ninh.
- The flashmob dance competition with the song of disaster prevention and control “Flying Kites” from September 1 to September 30, 2023, nationwide. Let's dance, raise our voices to convey our dreams, and join hands to create a safe, clean, and green world for every child!
If you love the attractive cartoons on VTV3, please watch 10 special issues in the programme "Safe for Children'' on the topic of disaster risk reduction and climate actions in September, October, and November 2023, broadcast from 18:00 to 18:05 every Saturday and Sunday! Each episode will feature and stories that equip us with knowledge and skills to avoid dangers when natural disasters occur.
Also, do not forget to read the comic series "Disaster Prevention Genius Squad" and experience the colouring in the book, to be released later this year, to learn about disaster prevention knowledge. To follow the journey of Hoa, Lam, Super AI collects “Disaster Data Fragments” and builds a “Circle of Response”, ready to prevent, respond and recover, ensuring safety from natural disasters.

Let’s join the campaign
TOGETHER WE TAKE EARLY ACTION
A SAFE, CLEAN AND GREEN ASEAN FOR EVERY CHILD
#earlyaction #UNICEF #VDDMA