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Can television save children’s lives?

The Children’s Broadcasting Foundation for Africa and UNICEF
present a children’s festival, seminars and workshops at the Southern African International Film and Television Market (Sithengi)
November 9-14, 2002 Cape Town, South Africa

WHO:  Leading children’s television producers and broadcasters from South Africa and other nations, children and young people, the Children’s Broadcasting Foundation for Africa (CBFA) and UNICEF, in collaboration with SABC Education, Sithengi and Prix Jeunesse and the South Africa Department of Communications.

WHAT:  Children’s Broadcasting Festival and Awards Programme - This festival brings together children and young people from 5 South African provinces to participate in hands-on video production workshops, interact with makers of children’s productions, view television programmes and present their own best picks at a gala Awards Ceremony on November 10th... UNICEF will co-present the award for Best African Children’s Programme.

Workshop 1 – “South African Children’s Edutainment TV: Children respond”
Broadcasters, producers and regulators join children in an engaging dialogue about child and youth programming in South Africa: are the messages of ‘Edutainment’ television reaching their target audiences? Child and teen viewers will provide their candid feedback to programme makers.

Workshop 2 - “Telling the story of HIV AIDS: South African Producers and Broadcasters respond”
Telling the story of HIV AIDS and its impact on the continent may seem too big a story to tell. Children and young people are at the forefront of the epidemic and their voices need to be heard. South African broadcasters and producers are making pioneering efforts to respond to this need. Makers of these popular shows will participate in a frank discussion about their achievements to date and the challenges they face in telling the HIV AIDS story: UNICEF, Steps for the Future, Soul Buddyz, Takalani Sesame Street, Yizo Yizo and Scampto Groundbreakers.

Workshop 3 – “Quality on a Budget: Children’s television in Africa and beyond”
How many African children and young people see programmes which have real relevance to their lives – and what does it take to get these kinds of programmes made? This workshop brings together programme makers from Africa and other continents who are succeeding in producing quality programming with scarce resources – and getting them aired.

WHEN:  Children’s Broadcasting Festival: Saturday & Sunday 9-10 November

Workshop 1 – Monday, November 11, 2-3.30pm.
Workshop 2 – Monday, November 11, 4-5.30pm
Workshop 3– Wednesday, November 13, 2-5.30pm

WHERE:  The Artscape Complex, Cape Town, South Africa


  • As one of the most powerful means of communication, television has the potential
    to make a major positive impact on the lives of children and young people in Africa.
  • How is this potential currently being developed, what lessons have we learned, how are children and young people themselves responding – and what is the way ahead?

The 2002 Sithengi Children’s Broadcasting Festival and Workshops will offer a special opportunity to explore these questions and further develop partnerships for quality children’s television on the continent.

For more information contact:
Ruth Landy, Broadcast Unit Head, UNICEF NY ,(++1) 917 378 2128, rlandy@unicef.org
Jeannette Gonzalez, Division of Communication, UNICEF NY, (++1 212 326-7278, jgonzalez@unicef.org
Yvonne Duncan, Programme Officer, Communication, UNICEF Pretoria, (++27- 82) 561 39 70, yduncan@unicef.org
For full program details please see: http://sithengi.co.za/sithengi2002/conferences/



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