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ICDB 2010

© UNICEF/HQ07-2521/Thierry Delvigne-Jean
Children view images they recorded in Maputo, Mozambique.

The 2010 International Children’s Day of Broadcasting took place on Sunday, 7 March 2010.

As the Convention of the Rights of the Child (CRC) marked its 20th anniversary, UNICEF highlighted the rights that all children deserve.  Whether it is a quality education or a safe home, adequate food and drinking water or the ability to participate in society, children should get what they need to become strong members of society.

How do young people find out about their rights and responsibilities? Today, media is one of the most widely recognized ways to reach young people.  Broadcasters have the responsibility to highlight issues that face children and to open young people’s eyes to opportunities and rights that may not be known to them. 

The International Children’s Day of Broadcasting (ICDB) was created to give exposure to the issue of children’s rights.  Over the years, it also has become a day of celebrating young people in the media.

The rights to participation and expression are an integral part of adolescent development. Broadcasters have the chance to empower young people by giving them media skills and putting their voices on the air. This shows other young people that they, too, can have a voice. It also shows the world what young people’s thoughts are about their lives and communities.

On 7 March 2010, we invited radio and television broadcasters to celebrate the ICDB and highlight programming by, for and about children.  The theme was ‘All Rights All Children’.

In honour of the 20th anniversary of the CRC, UNICEF called for broadcasters around the world to invite young people into the studio and on the air to share their opinions and access their rights to media and expression.

© UNICEF/NYHQ2010-2413/Markisz
UNICEF Executive Producer for Children’s Broadcasting Initiatives Karen Cirillo (centre) with 2010 ICDB Award winners, including (from left) Maputaland Community Radio youth hosts Nomjabulo Mhlongo and Kwanele Lucky Tembe, and Programmes Manager Thulile Tembe; and Tèlèvision Togolaise youth host Andréa Dédé Esmira Tetegan and producer Fa-Iza Tchilalo Ibrahima.

UNICEF awarded the 2010 International Children’s Day of Broadcasting (ICDB) Awards to Télévision Togolaise (TVT), Voice of Nigeria and Maputaland Community Radio Station at its annual ICDB Awards Ceremony in New York. 

Télévision Togolaise, the national broadcaster of Togo, won the television global ICDB Award for its weekly program “A Nous la Planete.” The  program, hosted by young people, features debates and reports dealing with children’s rights issues.  The episode broadcast on the ICDB focused on street children and working youth. 

Voice of Nigeria and Maputaland Community Radio Station tied for the radio global ICDB Award.  Voice of Nigeria, the official international broadcasting station in Nigeria, took the prize for its weekly program, “Kiddies Voices,” a magazine show broadcast “from the children to the children.” The ICDB edition focused on raising awareness around children’s rights issues, especially child trafficking and exploitation.

Maputaland Community Radio Station, a 24-hour station whose programming focuses on community and youth issues, took the prize for its 5.5 hour ICDB presentation “All Rights All Children.”  The program was produced by Maputaland’s partner Zisize (Ingwavuma) Educational Trust, which trains children in radio production skills.  The ICDB presentation included dramas, personal diaries, children’s news, studio discussions and call-in shows.

The awards were presented at the 2 November ICDB Awards Ceremony at the Modern restaurant in New York.  It was hosted by Roscoe Orman, children’s broadcasting advocate and actor, best known for his 35-year role as Gordon on Sesame Street.  Representatives from most of the stations traveled to New York for the ceremony.




ICDB Around the World

Visit the ICDB blog to read about examples of ICDB activity.

2010 ICDB Award TV Nominees

ATN Bangla: Crossing the Hurdles Watch

Ethiopian Radio and Television Agency: Involve Me Watch

TV3: Terubuk Masin Untuk PM Watch

C7 Sistema Jalisciense de Radio y Televisión (SJRTV): Palomitas de la Paz Watch

SOREAD/2M: ICDB Show Watch

Télévision Togolaise (TVT): A Nous la Planete Watch

UzNTT: ICDB/Bolalar Hududi (Children’s Area) Watch

2010 ICDB Award Radio Nominees

Radijojo: Six radio shows that connect the children of the world  Play

All India Radio: The Seedling  Play

Tejarat Radio: ICDB  Play

TRAXXfm, Radio Televisyen Malaysia: Listen Up!  Play

Radio Television de Aguascalientes: Aguascalientes Play

Voice of Nigeria: Kiddies Voices   Play

Maputaland Community Radio: All Rights All Children  Play

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