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‘Superfans’ PSAs unite world-class footballers with young players worldwide

The 'Superfans' public service announcement (PSA) series, produced by MTV and UNICEF, brings together 15 world class players from 15 countries as a virtual 'Team UNICEF' to pledge support for the 2006 FIFA World Cup campaign theme – UNITE FOR CHILDREN  UNITE FOR PEACE. The video spots also unite these players with young footballers in a series of unexpected vignettes shot around the globe.

Watch the PSAs by clicking the links below (all in Real player format).

FIFA is the global governing body of football, the world's most popular sport; MTV invented a mix of eclectic shows and edgy attitude that defines and drives youth culture; and UNICEF is the world's leading children's organization.

It makes perfect sense that these dynamic partners would come together to produce an exciting series of PSAs for the world's biggest sporting event.


‘Superfans’: 90


‘Superfans’: 30


Preview in (Real format): English


Preview in (Real format): English



‘Superfans’: 30


'Superfans': 30


Preview in (Real format): English


Preview in (Real format): English


About the campaign

In just the last decade, over 2 million children have been killed as a direct result of armed conflict, and more than three times that number have been permanently disabled or seriously injured. An estimated 20 million children have been forced to flee their homes, and hundreds of thousands of young boys and girls have been forced to serve as child soldiers.

UNITE FOR CHILDREN  UNITE FOR PEACE has been launched to directly address these issues. The objective of this campaign, which UNICEF and FIFA are bringing to the hundreds of millions of viewers as play begins in Germany for the 2006 FIFA World Cup, is to ensure that every child has the right to a peaceful world, free from conflict and abuse.

Football reaches more youth than any other recreational activity in the world. Football’s magic touch is a worldwide phenomenon that has made the sport more than just a game. It plays a major part in shaping culture in countries the world over. Harnessing the power of football, a universal language that all children understand, can translate into an effective tool to combat violence and conflict, enabling children to grow up in more peaceful societies.

For further information: visit www.unicef.org/football

To order a tape, please fill out the order form


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