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ICDB 2005

Let's Play!

Sports for Development and Peace

11 December 2005

UNICEF and the International Academy of Television Arts & Sciences asked broadcasters around the world to highlight sport as they celebrated the 2005 International Children's Day of Broadcasting (ICDB) on 11 December 2005.

The power of sport as a tool for development and peace was the theme of the 2005 ICDB, the day when broadcasters throw open their studio doors and the airwaves to young producers and presenters.

For the first time, the International Academy and UNICEF offered eight regional awards to the broadcasters which best promoted the principles, purpose and main themes of ICDB.

Each regional winner was invited to the International Emmy Awards Gala in New York on 21 November 2005, where one received the prestigious International Children's Day of Broadcasting Award. 

With more than 2,000 broadcasters scheduled to take part, the event focused on how sport and games provide children and young people with opportunities to express themselves and to become agents for change in their own communities. 

 “Sport makes children's lives better. Sport improves their health, teaches them important lessons about respect, leadership and equality" said UNICEF Goodwill Ambassador, David Beckham. "Every child has the right to play, regardless of gender or natural ability."  Beckham was featured in the 2005 ICDB PSA.

Television and radio broadcasters continue to mark the International Children's Day of Broadcasting with distinctive and dynamic programming produced in their own countries.




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The 2005 ICDB public service announcement is 30 seconds of fast-paced, musically-driven images of David Beckham and children playing sports.

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