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Vitamin A

The Vitamin A Global Initiative is an alliance of governments and United Nations agencies that is working to ensure the right of children in the developing world to adquate nutrition through the provision of twice-yearly vitamin A capsules or fortification of food staples with this vital micronutrient.

Why Vitamin A is important

Ensuring that children receive enough vitamin A can improve their chances of survival by as much as 25 percent.  Vitamin A is essential for the functioning of the immune system.  Children who are vitamin A deficient are at much greater risk of dying from common childhood illnesses such as measles.

The problem can easily be solved with twice-yearly capsules costing just two cents each or by fortifying food staples such as flour or sugar.  In the industrialized world, many foods have been fortified with vitamin A for decades.


Vitamin A - Five Easy Steps


Vitamin A - It Saves Lives


It's Inexpensive

Preview in (Real format): English


Preview in (Real format): English


Preview in (Real format): English

Ordering Information

The compilation tape containing the three spots is available in English, Spanish and French.  An international version for additional language translations, accompanied by a script in English, is also included.

Broadcasting these psas with important messages is a vital contribution to raising awareness and encouraging practical approaches to positive child development world-wide.  Thank you!

To order a tape, please fill out the order form



Related links

Securing vaccine and vitamin A supplies

Delivering essential micronutrients: Vitamin A

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